Over the past year, Visit Plano made incredible strides to updating our tourism website, so there is a cohesive look, feel, and messaging with the creative ads out in the marketplace, as well as a redesign and rearchitecture of the website to create a more appealing and user-friendly environment for our visitors.Among the website updates, new and refreshed pages were created for the following landing pages: Home Page, Dining Page, Live Music Page, Activities & Attractions Page, Shopping Page, Family Friendly Page, Pet Friendly Page, and more, as well as a global redesign and new architecture for the menu and footer.All of these updates contribute heavily to the success of directing potential visitors from ads back to an interactive, user-friendly website that brings the creative campaign (called, “It’s All Here”) to life. In fact, since campaign updates, the overall time on site from users increased more than 200% compared to this same time period last year.
- Redesign landing pages to be more consistent, visually appealing, and user-friendly, including adding listing filters to applicable pages to more easily and efficiently find information.
- Integrate user-generated content via a 3rd party tool onto applicable pages to bring more humanity and dynamics to the website.
- Rearchitect the entire website to ensure navigation and organization are intuitive and accurate for users.
Project Cost: $45,000Website