Description:: In order to showcase the best of The Live Music Capital of the World®, Visit Austin initiated a website redesign in 2019. Visually, we wanted a clean, striking design with an emphasis on eye-catching visuals. We focused on putting content first and using website data to make the user experience more intuitive and interactive. The new one-column, mobile-first site includes full-width videos, UGC from visitors, fully customizable listings pages, a mobile navigation menu and innovative features including an interactive orientation map.
Objectives: - Assist website users during their research and planning process with content that addresses their personal needs and engages them quickly for a mobile first world.
- Increase engagement metrics, including time on site and pages per visit Project Costs:: N/A