To help share the Austin brand with potential visitors and convention groups, Visit Austin produced a destination video series showcasing the best of Austin live music, food and outdoor spaces. These videos live within Visit Austin owned channels, are distributed online and broadcasted at various experiential marketing and sales events domestically and internationally. In keeping with the Austin brand, music is central to the video featuring a track from a local Austin artist.
- Video that is captivating in long-form but also modular for social use.
- Video content that appeals to both the leisure and meetings audiences.
Project Costs:: N/A