In-house or Agency?: Agency
Description:: In That’s Tempting, we are talking about more than the incredible food - we are telling the story of the people who understand the journey of a specific dish. For some, it’s a favorite dish from their home country that they have worked to elevate, for others it brings back loving memories of family and friends. Through multimedia (blogs, social media, and website) storytelling, we explore these stories behind the cuisine and dish, and get to know the chefs, restaurateurs, and food that continue to expand our appreciation of food.
Objectives: We strategically planned to feature 12 different restaurants that highlight the different areas of Plano, TX, while also showcasing diversity in cuisine. We focused on one restaurant a month, doing a full takeover on our social channels one week out of each month with different types and lengths of content.
Since the start of this year’s program in January 2021, we have posted 57 total videos on our social channels, with almost 371,000 total impressions, garnered over 12,800 engagements, with an average engagement rate of 3.1%, and a total of over 38,390 video views. In addition, we’ve had over 1,400 total pageviews to the dedicated program landing page. On average, we see a 60/40 split, female/male engagement with the core age groups of user engagement being 25-34 and 35-44, with secondary age groups in 18-24, 45-54, and 55-64.
Project Costs:: $80,000