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Tourism Promotion - $350,000 - $999,000

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City of Baytown Tourism

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Description:
The Official Baytown GeoTour turned one in March, and the Baytown Tourism Division hosted a three day SPACE-tacular Birthday Adventure at prominent visitor experience locations around town. The theme for the adventure was linked to the international Planetary Pursuit promotion from Geocaching HQ, so each of our events that geocachers attended gave them points towards the planetary pursuit game. The first event included a spaced themed book talk, Astronomy 101 presented by the Eddie V. Gray Wetlands Center, and stargazing on the terrace at Yepez Vineyard; the second day included dinner on the patio at one of Baytown’s authentic Mexican restaurants, space-themed painting at a local art studio, and Cosmic Bowling. The ultimate birthday celebrations were on the third day and included space costumes, stellar games, and galaxy cupcakes in our Town Square in the downtown arts district.

Objective:

  1. Promote the Official Baytown GeoTour
  2. Provide geocaching education to those who may have never geocached but are interested in the program
  3. Highlight a few of the GeoTour locations that Baytown tourists may be interested in visiting
  4. Promote the Geocaching HQ spring promotion
  5. Give visitors and community members a unique and family friendly activity to participate in while visiting or living in the Baytown area
  6. Encourage geocachers to return to the area for future vacations by bringing them to popular Baytown attractions


In-house

Project Cost:

  1. Website Cost: $50 website hosting yearly
  2. GeoTour Contract: $2,500
  3. Geocaching Supplies: $150
  4. Total Event Costs: $2700
Website


McKinney Convention & Visitors Bureau

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Description:
Spend Memorial Day in McKinney:The MCVB staff got the three event organizers for consecutive Memorial Day weekend events to the table together to discuss cooperative marketing/promotion for all of their events to promote a reason to spend Memorial Day Weekend in McKinney. Because of where the events fell on the calendar, not all three could promote the others at their events. (Couldn't advertise Friday's event at the Saturday event), the three organizers worked out some co-operative efforts including options such as promotion of the coming McKinney Performing Arts Center's summer concert series as well as shared costs of promotion on a moving billboard/sign truck. The CVB would then market all three events as a weekend "package" via our website, blog, and social media we had lined up.

Objective:
With the addition of a Saturday event (Yellow Wood Outdoor and Music Festival) of Memorial Day weekend to the established Bike the Bricks on Friday and the Smiles Charity concert, we decided to market all three together as a reason to spend the weekend (three hotel nights, ideally) in McKinney. Results? We are still awaiting calculations from the event organizers on attendance and because we didn't have a big time frame, we didn't have the option to coordinate hotel blocks; thus, pick-up reports are difficult to collect. We are still encouraged that this first go-round was successful, and we look forward to next year when we have more prep time! (Images are of the three events, blog and the promo image we used on social media and website)

In-house

Project Cost:
$40 for Facebook ad. Organizers handled the other costs. Everything else we did - website and blog - were at no cost.

Nacogdoches Convention and Visitors Bureau

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Description:
The Nacogdoches CVB created and hosted a brand new experiential tour beginning in the fall 2017 - the Wine, Whiskey and Brew Tour. The tour took visitors to three new and exciting Nacogdoches locations - Fredonia Brewery, Naca Valley Vineyeard and the Front Porch Distillery - for tastings and tours at each. Hilarious karaoke and competitive bingo took place on the bus between stops. This sponsored tour also became a local favorite and known for it's great fun!

Objective:
Nacogdoches has recently seen an increase in excitement as unique businesses such as the three featured in this tour have established themselves as unique and awesome destinations. The tour allowed us to show visitors that while we're Texas' oldest town, we certainly possess a lot of new and exciting flair, too.

In-house

Project Cost:
This was a ticketed and sponsored event - it basically paid for itself, with revenue leftover. Win/win!

Nacogdoches Convention and Visitors Bureau

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Description:
Deemed "The newest dog in the oldest town in Texas," Charlie Doches, a Frenchton puppy owned by Nacogdoches CVB Executive Director Sherry Morgan, became the newest Nacogdoches tourist attraction and Visit Nacogdoches staff member in the spring of 2018. Charlie can be seen hanging out in the Charles Bright Visitor Center during the week and also taking occasional walks down historic Main Street. He provides visitors to Texas' oldest town with a very lovable, unique (and adorable) welcome.

Objective:
Charlie has undoubtedly become a sought after attraction in Nacogdoches. People stop by the Charles Bright Visitor Center specifically to see him. His presence helps position Nacogdoches as a pet-friendly

In-house

Project Cost:
Just the creativity and brilliant mind power of our wonderful director, Sherry Morgan.

Visit Tyler

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Description:
Since the Azalea District in Tyler, is already so well-known to visitors, because of the Annual Azalea & Spring Flower event, we decided to start a new event called the ‘Azalea District Trail of Lights’. We wanted to encourage visitors to drive/walk thru the Azalea District during the holiday season. In order to get the homeowners to participate, we sent out almost 600 flyers to everyone along the Azalea Trail, with information about the event, and also to let them know that there would be a contest with 3 different category winners; each one winning a gift basket loaded with gift cards, gift items and tickets to shows or venues in Tyler (all of the items in the baskets were donated by local restaurants, venues, attractions, etc., so there was very little cost to Visit Tyler). The contest was a lot of fun and definitely got some homeowners to participate, so we felt it was a huge success, and hope to continue to grow the event year after year.

Objective:
To promote tourism to Tyler and bring in more overnight visitors during the month of December, which is a huge need time for our hotels.

In-house

Project Cost: Around $600



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