Since the Azalea District in Tyler, is already so well-known to visitors, because of the Annual Azalea & Spring Flower event, we decided to start a new event called the ‘Azalea District Trail of Lights’. We wanted to encourage visitors to drive/walk thru the Azalea District during the holiday season. In order to get the homeowners to participate, we sent out almost 600 flyers to everyone along the Azalea Trail, with information about the event, and also to let them know that there would be a contest with 3 different category winners; each one winning a gift basket loaded with gift cards, gift items and tickets to shows or venues in Tyler (all of the items in the baskets were donated by local restaurants, venues, attractions, etc., so there was very little cost to Visit Tyler). The contest was a lot of fun and definitely got some homeowners to participate, so we felt it was a huge success, and hope to continue to grow the event year after year.
To promote tourism to Tyler and bring in more overnight visitors during the month of December, which is a huge need time for our hotels.
Project Cost: Around $600