Facebook Instagram Twitter

Sign up for email updates from Texas Association of Convention and Visitor Bureaus

Home > View & Vote > Tourism Promotion > 2019 Tourism Promotion - Under $350,000

2019 Tourism Promotion - Under $350,000

Entries

Bastrop County Tourism

1 of 3
Description:
Bastrop County Tourism traveled to Earth X in Dallas with “Mighty Friendly,” our adult-sized red rocking horse and placed him in front of one of our serene outdoor backdrops to have meaningful conversations about the Central Texas region and its attractions to tourists.
Attendees loved the playfulness of the rocking horse and were encouraged to ride, have their picture taken with their phone, then post to their social media channels. We even handed them a matching red hat to wave, aka cowboy style! With Mighty Friendly’s long back, families took memorable photos together. Even other vendors joined in the fun!
We also handed out red shopping bags, that fold up to wallet size, and asked people to place them in their car door as a reminder to use them for grocery shopping to save paper and plastic, and gave out our informative Field Guides.

Objective:
  • Increase awareness of Bastrop County as a great place to stay and play
  • Improve overall awareness of the county and towns through attendee’s social media
  • Increase hotel stays and improve occupancy rates for both leisure and business travelers
  • Increase the number of people visiting our attractions

In-house Project

Project Costs: $3,000

https://explorebastropcounty.com/

City of Bay City

1 of 4
Description:
We painted 3 murals in Bay City and Matagorda County in the past 12 months. The first being our Bird Capital mural, the Welcome to Bay City sign being the second and the Veterans Mural is the newest, being completed on May 31, 2019. We partnered with the local art club, the Bay City/Matagorda County Art League, and hire them to design and paint our vision of what we like to see. It has worked out nicely for both parties involved. After we started painting the first one, business owners stopped by asking to have their building painted next, so this has been widely accepted and loved by the locals too. We see locals and visitors alike stopping in town to take pictures in front of the murals. We also have hidden icons in the murals for people to find.

Objective:
We began painting murals in Bay City to attract more tourists and promote the arts and culture aspect of tourism. Utilizing the arts in Bay City also helps us showcase what makes us a great place to visit. For example, our Bird Mural helps us highlight being Number One in the National Audubon Society Christmas Bird Count every year and a great birding destination.

In-house Project


Project Costs: Each mural costs approximately $4500. for labor, supplies and equipment rentals.
Back to
Top