Bastrop County Tourism traveled to Earth X in Dallas with “Mighty Friendly,” our adult-sized red rocking horse and placed him in front of one of our serene outdoor backdrops to have meaningful conversations about the Central Texas region and its attractions to tourists.
Attendees loved the playfulness of the rocking horse and were encouraged to ride, have their picture taken with their phone, then post to their social media channels. We even handed them a matching red hat to wave, aka cowboy style! With Mighty Friendly’s long back, families took memorable photos together. Even other vendors joined in the fun!
We also handed out red shopping bags, that fold up to wallet size, and asked people to place them in their car door as a reminder to use them for grocery shopping to save paper and plastic, and gave out our informative Field Guides.
- Increase awareness of Bastrop County as a great place to stay and play
- Improve overall awareness of the county and towns through attendee’s social media
- Increase hotel stays and improve occupancy rates for both leisure and business travelers
- Increase the number of people visiting our attractions