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Home > View & Vote > Tourism Promotion > 2019 Tourism Promotion - $350,000 - $999,000

2019 Tourism Promotion - $350,000 - $999,000

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City of Baytown Tourism

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Description:
Baytown has rich birding opportunities and the Tourism Team wanted to come up with an innovative way to showcase our birding while also creating birding focused programming that will set our destination apart among so many amazing birding locations in Texas. With this goal in mind, our Spring/Summer Birding Challenge was born. Birders now have the opportunity to come to popular birding locations in Baytown, document the species they find in a special birding booklet created by the tourism team, and turn their booklet in for a commemorative medallion highlighting the Challenge that they participated in. A top birder has the chance to earn a birding scope. The birding challenge runs year round, with a Spring/Summer Challenge and a Fall/Winter Challenge that is meant to catch both migrations and the nesting season.

Objective:
  • Highlight Baytown as a birding destination in the Gulf Coast region
  • Create more programming opportunities for Baytown visitors and residents.
  • Bring more foot traffic to the Baytown Nature Center in particular

In-house Project

Project Costs:
  • Bird Challenge booklet printing: $2,100
  • Social media advertising: $600
www.VisitBaytown.com

Garland Convention & Visitors Bureau

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Description:
Put down the potato chips and strap on those never-before-used athletic shoes. That's right, underachievers, this one's for you!
The City of Garland hosted its inaugural Garland Guzzler 0.5K Race on Saturday, September 29th at Downtown Garland Square. That's no typo, this is a POINT 5K... 546 yards, 500 meters or even 1,638 feet.
Hundreds of folks from all over the Dallas Fort-Worth metro-plex joined in on the fun-filled day of chip-timed racing and Oktoberfest-themed party afterward, consisting of live music, traditional and not-so-traditional Oktoberfest games and, of course, food and drinks.
Overall, the event was a successful endeavor that revitalized the spirit of Garland through a unique event experience. The event was able to encompass a race with a festival that could continue to grow and prosper for many years to come.

Objective:
- Unique Oktoberfest Event
- Create an All-inclusive Event/Welcome to Everyone
- Create New Relationships with Downtown Merchants
- Create Unique Downtown Experience – Driving Tourism
Garland has been a town searching for new life and a new spirit to make the City more than just a dot on a map. The purpose of the Garland Guzzler 0.5K Race was to bring people together in the Downtown Garland Square with a unique twist to an Oktoberfest-themed event.
Dallas Fort-Worth hosts a variety of Oktoberfest events and the City of Garland decided to do something a little outside-the-box. With Garland being a culturally diverse city, we wanted to include a race that was all-inclusive, meaning anyone of any skill level, from marathon runner to marathon Netflix-watching, on-the-couch type of folks.

In-house Project

Project Costs: Overall Budget for the Guzzler was $40,000 that included the program, equipment, staffing and City Services for the event. Total Expenditures: $36,000
Cost per participant: $30 for racers, free for spectators.
Revenue: Over $9,000 Combined sponsorship, merchandise sales, vendor fees, and racer fees.

www.visitgarlandtx.com

Nacogdoches Convention and Visitors Bureau

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Description:
Leisurely Sunday drives still happen in Nacogdoches, and we recently conveyed that to prospective visitors and tour groups in a "Nac for That" e-newsletter and social media promotion we're quite proud of. Because our destination is nestled deep in the gorgeous East Texas pines, a visitor's commute to our destination is very scenic. We've recently attracted a lot of car groups for this reason - a unique market we plan to continuously cultivate and pursue.

Objective:
Our goal for these efforts was to create a promotional angle that visually appealed to like-minded travelers by showing them what a neat background our historic city creates for traveling car groups. With more than 300 years of hospitality, our community has a welcoming charm you have to see to believe, and we feel the image and verbiage used in these efforts captures that.

In-house Project

Project Costs: Merely the cost of our email subscription service and the time it took to create the art.

https://www.visitnacogdoches.org/

Stephenville Tourism & Visitors Bureau - Moo-La

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Description:
This campaign was created to support Stephenville's first Moo-La Fest.This new event featured a hot air balloon festival, educational dairy area/fest, carnival, live music, food trucks, vendors, wine & cheese pairings, and more. This event was created to increase tourism to Stephenville. We partnered with radio stations beyond a 75-mile radius and had weekly social media campaigns, as well as local stories in the newspaper to promote Moo-La Fest. This event was picked up by the DFW NBC Affiliate station.
Link to sample campaign material: https://drive.google.com/open?id=1mlWVQ67wqNQAASQM... agency partner is Flight Reach Productions

Objective:
1. Promote the first-time event
2. Create social media buzz
3. Establish Stephenville in the hot air balloon community
4. Capture media to promote future events

Agency Project

Project Costs:
Advertising: $7,500
Photography/Videography: $5,000
Moo-La Fest: $80,000

Stephenville Tourism & Visitors Bureau - TX Music

Description:
Texas Music Friendly Certification
We created a campaign around our Texas Music Friendly Certification. This campaign included logos, social media hashtags, videos, and social media posts. For our Music friendly workshop, we used our hashtag to educate the community about the certification process as well as differentiate our community from other cities vying for certification. For the certification ceremony, we created a congratulatory compilation video which featured artists who either are from Stephenville or have performed here.
Link to sample campaign material: https://drive.google.com/open?id=1D2Fh7wjRnNBWml4e... agency partner is Flight Reach Productions

Objective:
1. Educate the community about Texas Music Friendly Certification
2. Differentiate Stephenville
3. Incorporate our local assets into our new identity
4. Celebrate our diverse music heritage

Agency Project

Project Costs:
Videos: $1,000
Logo, T-shirts and Promotional materials: $1,000

Stephenville Tourism & Visitors Bureau - July 4th

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Description:
Fourth of July 2018
Our community held its annual Fourth of July Celebration starting with a parade, followed by activities in the park, a sand sculpture artist, live music, and ending with a beautiful fireworks display. This annual event is a regional favorite every year attracting thousands of visitors to our town. We were lucky enough to capture the beauty of our downtown parade through this wonderful video. Our agency partner is Flight Reach Productions

Objective:
1. Celebrate our nation's independence
2. Increase awareness of this wonderful local event for years to come
3. Elevated a local tradition
4. Build social media following for new STVB

Agency Project

Project Costs: Video and Photography: $2,000

Visit Conroe

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Description:
Conroe has a very invested volunteer group of geocachers that were instrumental in putting the entire program together. They did most of the work - Visit Conroe paid the bills...The caches are all placed near locations that are attractions, historical markers, or businesses that we promote to visitors. In order to earn the coin - cachers must turn in a passport that shows that they found all 32 caches - and they get extra points for turning in receipts showing hotel room nights and overall economic impact on our community. To date - we have had people from 22 states, 6 countries. And those that turned in receipts show that they spend an average of 1.8 days in our community, spending an average of $78 a day. It was launched October 27, 2018 - and has been highly successful!

Objective:
To create a Geocaching Tour of Conroe to attract visitors and to encourage residents to get out and "be a tourist in their own backyard".

In-house Project

Project Costs:
Total budget for the year - $7,000
Geocache HQ membership - $5,000
Coins, pathtags & printing - $850
tradeshows - $750
launch event - $400

Visit McKinney

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Description:
TV Producer Scott Browning came to McKinney to inquire about filming a TV pilot here over a few nights of dinners pairing three local chefs with six local artists. Visit McKinney worked with the producer to locate the venue that fit his needs, and introduced him to the chefs and an artist who could coordinate the right artists for the project, and we helped him promote the ticket sales for the dinners. Scott spent several months in town, staying with relatives in the area, and utilized local students as interns to do some of the pre-event filming, interviews, B-roll for the finished show. Filming took place over three nights when each night's guests voted on their favorite food and artists. He is pitching the show to a network (travel or food) and we are currently working with him to set up a public screening of the finished episode.

Objective:
This sounded like an interesting, exciting way to showcase McKinney's supportive environment for locally-sourced food and the arts. Once aired, it will be a terrific promotion for McKinney as a tourist destination, especially for foodies and arts enthusiasts. He hasn't sold the pilot yet, but even if it doesn't, it was a cool event that brought the Historic Downtown Cultural District together on a project, producing a beautiful, high-quality three night event.

In-house Project

Project Costs: $20 for promotion of his ticket sales on Visit McKinney's Facebook page. No other costs from our budget, aside from staff hours for one person assisting the producer with the logistics (connections). All other costs were incurred by the producer (venue rental, serving staff, food, etc.)

Visit Palestine

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Description:
Davey Dogwood Park, the key attraction for the annual Texas Dogwood Trails, has 5.5 miles of paved driving trails and over 5 miles of hiking and biking trails. We took a 1.6 mile trail and worked with local residents, businesses and organizations to build one of a kind fairy gardens to be placed along the trail. The engagement was so significant, we had to shut down registration and we opened the Texas Dogwood Trails Celebration with 37 gardens hidden along the trail.

Objective:
We often found that visitors to Dave Dogwood Park either stayed in their cars, or walked around the picnic area in the center of the park. Our goal was to get people out of their cars and into the woods where some of the most mature dogwood trees could be found. By creating a magical garden walk, it enticed visitors of all ages to experience the forest in a whole new way.

In-house Project

Project Costs: Less than $300.00

www.visitpalestine.com

Visit Tyler

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Description:
In an effort to bring our marketing into the digital age, we teamed up with AJR to launch a multi-faceted digital advertising campaign targeting the leisure traveler. The campaign included display advertising, social media advertising, SEM/SEO, and native campaigns. The campaign focused on brand awareness and showcased our major claim to fame: roses and the beauty of the area. We have only completed half of the campaign, but so far it has resulted in 634 travelers through our airport, 42 overnight guests, and an estimated $3,218.20 in known hotel revenue. Traffic to the website has increased almost 42%.

Objective:
The main objective was brand awareness that resulted in overnight stays. We also wanted to drive quality traffic to the website and social media to keep leisure travelers engaged.

Agency Project

Project Costs: $42,000

www.visittyler.com

Wichita Falls Convention and Visitors Bureau

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Description:
The Wichita Falls CVB hosted an Instagram takeover by two corgis, Moose and Koda, who have 19.6K followers on their account. The Instagram takeover took place during National Travel and Tourism Week. Moose and Koda visited several dog-friendly locations in town all while posting about it on our Instagram account from their perspective. Moose and Koda's Instagram account is @stumpsandrumps.

Objective:
Wichita Falls has several dog-friendly locations and we wanted a unique way to promote these places to tourists and visitors. We know the importance of being a dog-friendly community as many tourists travel with their pets.

In-house Project

Project Costs: $500
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