Put down the potato chips and strap on those never-before-used athletic shoes. That's right, underachievers, this one's for you!
The City of Garland hosted its inaugural Garland Guzzler 0.5K Race on Saturday, September 29th at Downtown Garland Square. That's no typo, this is a POINT 5K... 546 yards, 500 meters or even 1,638 feet.
Hundreds of folks from all over the Dallas Fort-Worth metro-plex joined in on the fun-filled day of chip-timed racing and Oktoberfest-themed party afterward, consisting of live music, traditional and not-so-traditional Oktoberfest games and, of course, food and drinks.
Overall, the event was a successful endeavor that revitalized the spirit of Garland through a unique event experience. The event was able to encompass a race with a festival that could continue to grow and prosper for many years to come.Objective:
- Unique Oktoberfest Event
- Create an All-inclusive Event/Welcome to Everyone
- Create New Relationships with Downtown Merchants
- Create Unique Downtown Experience – Driving Tourism
Garland has been a town searching for new life and a new spirit to make the City more than just a dot on a map. The purpose of the Garland Guzzler 0.5K Race was to bring people together in the Downtown Garland Square with a unique twist to an Oktoberfest-themed event.
Dallas Fort-Worth hosts a variety of Oktoberfest events and the City of Garland decided to do something a little outside-the-box. With Garland being a culturally diverse city, we wanted to include a race that was all-inclusive, meaning anyone of any skill level, from marathon runner to marathon Netflix-watching, on-the-couch type of folks.In-house ProjectProject Costs:
Overall Budget for the Guzzler was $40,000 that included the program, equipment, staffing and City Services for the event. Total Expenditures: $36,000
Cost per participant: $30 for racers, free for spectators.
Revenue: Over $9,000 Combined sponsorship, merchandise sales, vendor fees, and racer fees. www.visitgarlandtx.com