2019 Tourism Promotion - $1,000,000-$2,999,999

Entries

Abilene Convention & Visitors Bureau

1 of 2

Description:
Direct mail piece promoting the outdoor musical "Fandangle." Keepsake Abilene bandana keeps the city top of mind.
Mailed to 282 tour operators pitching the outdoor musical as a fun stop for 2020.

Objective:
Grab bus tour operators' attention.
Inspire operators to plan a June 2020 trip.
Forge relationships with operators.

In-house Project

Project Costs: $1,200

abilenevisitors.com

Experience Bryan College Station

1 of 6

Description:
We created the Brazos Smoke Texas BBQ Tour to showcase 8 of the best local barbeque joints in Bryan College Station. We created trail maps & tickets to be used by visitors to collect a sticker at each of the restaurants they visit. Prizes (t-shirts, koozies, etc.) will be distributed to those who submit their tickets, with those with at least 5 stickers being entered to win a Bryan College Station vacation package.

Objective:
To introduce the Brazos Valley as a Texas BBQ destination

In-house Project

Project Costs: $40,000

www.experiencebcs.com

San Marcos Convention & Visitor Bureau

1 of 5

Description:
With lots of outdoor adventures and pet-friendly restaurants, breweries and more, the San Marcos Convention & Visitor Bureau thought it only natural to make our furry visitors feel welcomed too. We provided San Marcos branded dog bowls for pet-friendly establishments. Pet-friendly hotels were given pet waste disposal bags with an attached list of doggie to-dos to enjoy while in San Marcos, and a sign-in sheet for four-legged guests to leave their name and zip code.

Objective:
Promote San Marcos as a pet-friendly destination.

In-house Project

Project Costs: $1,750

http://www.toursanmarcos.com/like-a-local/2019/pet...

Visit McAllen

Description:
McAllen's geographic location has created diverse areas of tourism such as nature, sports, Winter Texans (our semi-permanent residents that come here from the North to escape the cold) as well as, making us a destination for Mexican travelers. Through the marketing campaign "I Know a Place" we developed videos, print ads, and social media that showcases these areas and the city departments that support them.

Objective:
To highlight the rich culture, unique nature and modern lifestyle that McAllen offers to tourists
To showcase the many City of McAllen departments that support tourism

Agency Project

Project Costs: $583,000

Visit The Woodlands

1 of 5

Description:
In 2018, Visit The Woodlands underwent a branding study to create a new brand story and identity. Following this, staff began efforts to update all marketing collateral including the Visitor’s Guide. The 23-page guide was redesigned to more accurately reflect VTW’s new brand identity while also providing information to visitors on upcoming events and things to do while in town.

Objective:
A resource for visitors, the Visitors Guide highlights attractions, hotels, events and experiences in The Woodlands. Sections include Outdoors & Nature, Arts & Culture, Live Music & Nightlife, Dining, Shopping, Celebrations and Accommodations.

Agency Project

Project Costs: $10,000