Description: In 2020, National Travel and Tourism Week’s (NTTW) theme was #SpiritOfTravel. In light of the Covid-19 pandemic, Visit Austin celebrated with a series of virtual activities appealing to both our visitors and local community. We partnered with our local community to produce daily (virtual) activities highlighting live music, local makers, cuisine, culture and more. Schedule for the week:
Monday: Cooking Demo (Best Seat in the House Video Launch)
Wednesday: Austin Visitor Center Sip & Shop
Thursday: Improv Showcase with Hideout Theatre
Friday: Chicken S#!t Bingo with Last Stand Brewing
Saturday: Livestream Concert Benefiting Austin Musicians/HAAM
Results: 642,634 Impressions organic impressions across web & social (5/1 - 5/9/2020)
Objectives: -In a time when visitors could not be with us in person, stay connected and unified around the Spirit of Travel.
-Encourage residents to embrace the #SpiritofTravel by supporting local businesses and helping their neighbors, effectively playing a key role in rebuilding our community.
Project Costs:: N/A