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2020 Sports Marketing - $1 Million - $3 Million

Experience Bryan College Station

Description:

This video project stemmed from our community reopening and welcoming events back to town in June 2020, amidst the COVID-19 pandemic. We partnered with our county health district to shoot this friendly PSA to reassure our community that we are responsibly getting back out on the playing field. In the spirit of supporting local businesses, we partnered with a local video production company to create a crisp, professional end product.

Objectives:

Our objective was to inform our community that we were being cautious when welcoming tourists and events back to Bryan College Station for events. We have worked closely with our local health district to make sure we are following the proper guidelines and we're proud to have collaborated with them on this project.

In-House

Project Costs:: $650.00

Visit Lubbock

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Description:
Texas’ premier athletic facility, the Berl Huffman Athletic Complex, recently received significant renovations including the addition of 375,000-square-feet of synthetic turf champion fields. To kick off the grand opening, the Visit Lubbock team created an invitation designed as an admittance ticket to invite our partners and media to the ribbon-cutting event followed by the first-ever soccer tournament played on the fields. We later created a promotional video to distribute to sporting event planners as well as through social media bringing awareness to the opening of the complex and size of the facility.

Objectives:
1. Design an engaging and creative piece inviting industry partners, sporting event planners and local athletes to the ribbon-cutting of Texas’ newest premier sports facility.

2. Create a video that showcases the recent completion of the 375,000-square-feet of synthetic turn championship fields at the Berl Huffman Athletic Complex while also highlighting the amenities offered at the facility.

3.Design creative and strategic marketing to engage with our audience with the intent of bringing awareness to the Berl Huffman Athletic Complex.

In-House

Project Costs:: Employee time and effort

Entries

2020 - Sports Marketing - $1,000,000-$3,000,000

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