2019 Sports Marketing - $1,000,000-$2,999,999

Description:
One new sports video listing the city's facility inventory to complement another video that takes folks on a 3-D tour of the facility. Thirty-second video is on the website, used in targeted digital advertising, on YouTube and and in ACVB placements throughout the digital universe.

Objective:
Increase awareness about the new youth sports facility to open soon, as well as inform sports planners about all of the city's facilities.

Agency Project

Project Costs: $1,300 production

www.abilenevisitors.com

Description:
BCS Sports + Events created 40 custom Track & Field bibs as announcements for the opening of E.B. Cushing Stadium. The custom piece was mailed to Track & Field contacts nationwide in a low-cost, creative effort to generate interest in the opening of the $39 million dollar track & field facility. The bib was accompanied by a specs sheet and business card within a customized envelope. The campaign generated multiple leads and strengthened relationships with existing clients.

Objective:
1. To generate interest in the opening of E.B. Cushing Stadium.
2. To generate leads for Track & Field events for sales staff.
3. To strengthen relationships with Track & Field event owners.

In-house Project

Project Costs: $400.00 in total (Includes graphic design, print, envelopes & shipping)