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National Tourism Week - $350,000 - $999,000

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Allen Convention & Visitors Bureau

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Description:
In participation of U.S. Travel Association’s National Travel and Tourism Week, Allen Convention & Visitors Bureau (Allen CVB) organized a week of events to raise awareness and celebrate the positive impact of travel. With the theme of “Travel Then and Now” in mind, Allen CVB produced pocket brochures with a timeline of Allen’s travel history and quick facts that were distributed in-market, worked with their city’s TV team to create a video series showcasing Allen as a destination “Then and Now” that was shared on social media throughout the week and hosted the Third Annual Travel Rally and a luncheon for industry partners and stakeholders with featured speaker Mr. Terry Sullivan. Mr. Sullivan, who is an Integrated Marketing and Social Selling Strategist and widely considered to be a Guru on LinkedIn, spoke to guests about how to define their LinkedIn brand for the future of hospitality, travel and tourism. Allen CVB also submitted a video for U.S. Travel Association’s first social rally and wrote a feature article in a local magazine.

Objective:
  • Engage local travel industry professionals and community leaders to gain their support and encourage them to become champions for travel in Allen.
  • Increase overall community awareness of the positive impact of travel in the city by sharing statistics and showcasing reasons to support travel.
  • Provide an opportunity for Allen CVB’s travel partners to network and raise morale for future cooperation.
  • Publicize National Travel and Tourism Week (NTTW) and Allen CVB’s participation with the national initiative.
  • Provide partners and stakeholders with information and materials to foster advocacy for Allen CVB.
In-house

Project Cost: $5,600 of a $6,700 budget was used upon the completion of the program.

City of Baytown Tourism

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Description:
To celebrate the “Then and Now” theme for NTTW18, the Baytown Tourism Division unveiled a refurbished alley in our downtown arts district called the Umbrella Alley. In the past, the alley was filled with broken concrete and graffitied walls, but now the Umbrella Alley is occupied with colorful umbrellas that swing back and forth in a whimsical limbo, casting dancing shadows along the alley walls and ground; the alley walls are getting a splash of color as a mural comes to life that focuses on the ecology of Baytown. The Baytown Tourism Division transformed something that wasn’t appealing to visitors then, but is now the most visited and photographed location in Baytown.

Objective:

  1. Communicate awareness of National Travel and Tourism Week through the Public Art Program
  2. Promote the downtown arts district as a visitor experience
In-house

Project Cost:
  1. Alley Refurbishment: $800
  2. Umbrella Canopy: $2,000
  3. Mural: $4,000
  4. Total Project Cost: $6,800

Visit Conroe

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Description:
To recognize and honor National Travel and Tourism Week this year, we executed an information blitz. We created an infographic sharing incredible information about the impact of Tourism in Conroe, and shared it via two full page ads in the local paper, a front page spotlight in the local paper, numerous picked up press releases, an information booth and giveaway at City Hall, and a week-long open house at our office. The Mayor of Conroe also made a proclamation at City Council.

Objective:
The objective was to spread the information about the impact of tourism on Conroe.

In-house

Project Cost:
$100 or less for supplies

McKinney Convention & Visitors Bureau

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Description:
We partnered with Main Street, our Historic Preservation Office, and the Collin County History Museum to offer daytime walking tours and a weekend historic talk free of charge. The CVB set up the three tours which left from the visitors center (Tuesday morning, Wednesday lunchtime, and Thursday afternoon) and the Saturday talk held at the McKinney Performing Arts Center (historic courthouse) using free listings on Eventbrite. We had three full tours (a total of 70 people, about 80 percent who were residents) and about 20 for the Saturday talk (90% residents) which focused on the history of movie theaters and music halls in McKinney. Our GIS department had also just released an online/mobile-based historic walking tour that complemented the tours we had planned, so Guy Giersch (our historic preservation officer who did the tours) was able to promote that as well. We provided the tour guests with an instruction sheet for logging in and using the online/mobile map.

Objective:
Because the theme of National Tourism Week was "Travel: Then & Now" AND because May was also National Historic Preservation Month, it was only natural to partner with others within the city to educate residents (and visitors, too) on the history and heritage of our downtown square. The architectural walking tours Guy gave at the TDA conference in 2017 were so popular, we decided to offer something similar during Tourism Week. While these during Tourism Week did focus some on the architecture, he also talked about the history of the buildings' resident businesses over the years and the way societal and economic trends in the country and tragedies (fires) had affected the businesses. Then at Saturday's brown bag lunch talk, Deborah Kilgore (the curator at the history museum) presented a fascinating talk about all the movie theaters and entertainment venues (such as the opera house) - where they were, what happened to them, etc. - complete with wonderful photos dating back to the late 1800s. Along with these, she showed maps and photos of where the buildings were/are on the square. The tours and talk were so well-received, plans are in the works to offer them again, perhaps monthly.The tours and talk were so well-received, plans are in the works to offer them again, perhaps monthly.

In-house

Project Cost:
Free with minor cost to print the map instruction handouts (maybe $5).

Nacogdoches Convention and Visitors Bureau

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Description:
The Nacogdoches Convention and Visitors Bureau hosted a ceremony unveiling the first official Pineywoods Barn Quilt Trail Challenge in recognition of National Tourism and Travel Week at the Charles Bright Visitor Center.The Pineywoods Barn Quilt Trail is a culmination of efforts by the Nacogdoches CVB, the Nacogdoches County Chamber of Commerce and the Nacogdoches Quilters Guild and exists as a new tourist attraction in the region that celebrates the art of quilt making in America’s past. More than 100 artistic pieces - either wooden or metal squares that have been adorned with colorful patterns - are currently registered and displayed throughout Nacogdoches County for public viewing. (The Nacogdoches CVB handles the organization and promotion of the content and also maintains the landing page and online map.)

Objective:
Highlighting the Pineywoods Barn Quilt Trail during National Tourism Week allowed us to highlight our city's "now," as the trail exists as the newest ongoing tourist attraction. The trail is a growing attraction that has the potential to exist as a popular tourist attractions for many years to come, with varying itineraries and associated viewer competitions.

In-house

Project Cost:
Minimal costs were associated with this project. T-shirts highlighting the event were printed and made available for purchase as well as paper maps highlighting the barn quilt trail (in addition to the online version of the map.)

Pearland Convention & Visitors Bureau

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Description:
The Pearland Travel Rally Block Party celebrated hospitality and tourism professionals with an outdoor event for the entire community. The Pearland Convention & Visitors Bureau partnered with the Pearland Chamber of Commerce to celebrate tourism in the City with a Friday afternoon block party and awards program honoring hospitality professionals for their contributions in recognition of the upcoming Travel & Tourism week. Community stakeholders including our local state representative and city mayor read proclamations, food trucks, live music, strolling entertainers, prizes and Facebook live interviews were part of the celebration.

Objective:

The Pearland Convention & Visitors Bureau collaborated with the popular First Fridays networking event created by the Pearland Chamber to Commerce to:
  • engage local businesses in the CVB mission
  • invite local residents to attend
  • recognize the hospitality industry’s impact to the local economy
  • increase awareness of National Travel & Tourism Week in the coming week.

In-house

Project Cost: $6,400

San Angelo Convention & Visitors Bureau

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Description:
Our campaign began with a proclamation read by our Mayor, a restaurant owner, during City Council. We shared that presentation on our Facebook page to launch NTTW. The CVB Vice President and additional board members wrote op-eds and conducted videos with the local press to promote the importance of travel and tourism to San Angelo.Our Facebook campaign also consisted of going to individual travel and tourism businesses to hand out 1 of 3,100 buttons for them to wear throughout the week. The buttons represented the number of travel and tourism employees in San Angelo. We took their picture with our branded Discover San Angelo frame with our hashtag #sanangelove. We worked with the West Texas Collection at Angelo State University to find photos of events and attractions from years ago that are still happening today and presented those on our Facebook page, too.Finally, during National Travel & Tourism Week, the CVB held a Tourism-themed Chamber Luncheon and the CVB Vice President did a presentation on the economic impact. Included in the presentation was a DID YOU KNOW section highlighting the great tourism industry accomplishments by local businesses and attractions in San Angelo. More than 200 attendees were at the luncheon.Among the attendees were the directors of our two state legislators. They have requested we used the "Did You Know" section of the presentation for a legislative summit in August to help visitors learn the great things happening in our community.

Objective:
Our objective for National Travel & Tourism Week was to tell the story of travel and tourism in San Angelo, by using US Travel's Then and Now theme in addition to educating the local community on the economic impact of our industry to San Angelo.

In-house

Project Cost:
$500

Wichita Falls Convention and Visitors Bureau

Description:
In honor of National Travel and Tourism Week, Wichita Falls took a look at travel "Then and Now" in our own community.

Objective:
Honoring both the history and future of travel in Wichita Falls.

Agency

Project Cost: $2,000
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