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2019 National Tourism Week - Under $350,000

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Bastrop County Tourism & Economic Development

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Description:
Bastrop County Tourism teamed up with Visit Bastrop to host a Tourism Celebration reception for everyone in our local tourism industry on the evening of May 9. Bastrop County Judge Paul Pape presented a proclamation, detailing the importance of tourism to the county and signed by commissioners, that proclaimed May 5-11 as National Travel and Tourism Week in Bastrop County. We invited locals in lodging, attractions, restaurants, and retail, and at the chamber of commerce, city, and county levels.For added value and interest to attendees, Sheila Scarborough of Tourism Currents discussed the industry and how teamwork and cross-promotion could make someone even more successful. The event was held at the Lost Pines Art Center in Bastrop, one of our shopping and art attractions featuring numerous artists and their art, and the art studios.

Objective:
  • Celebrate tourism and the love we all have for our industry
  • Increase awareness of the importance of tourism to our county, cities and local businesses
  • Increase knowledge in tourism partnerships, utilizing an experienced tourism expert, Sheila Scarborough, Tourism Currents
  • Provide a networking event for those in the area’s tourism industry

In-house Project

Project Costs: $1,500

https://explorebastropcounty.com/

Visit Mansfield

Description:
Mansfield wanted to show our local stakeholders the importance of Tourism as an economic driver. We shared this across our social media outlets and shared this at City Council.

Objective:
Visit Mansfield wanted to show the obvious impact of immediate traffic to the area.How it affects sales tax by including local business and restaurants and it's long range impact with potential tourist perhaps becoming residents.

In-house Project

Project Costs: $0-staff produced

Visit Sugar Land

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Description:
Visit Sugar Land Convention & Visitor Services (VSL) recognized an opportunity to communicate the importance of travel and tourism in Sugar Land during National Travel and Tourism week, as well as highlight why "TRAVEL MATTERS" through partnering with various local attractions. In addition, VSL decided to create a dual marketing campaign simultaneously with the City’s Economic Development Department in celebration of Economic Development Week, which fell during the same week. Being VSL is a division of Sugar Land’s Economic Development Department, VSL sought an opportunity to highlight our partnership and the equal importance of travel, tourism, and the overall economic development for our city.

Objective:
Our main objective throughout the week was to share why travel matters to our community and highlight the importance of economic development. Throughout the week, activations occurred at local attractions, aligning with the TRAVEL MATTERS theme.
• Rustic Brush, a social crafting experience studio created our “Why Tourism Matters” chalk board (as shown below) that was set up inside the Visitor Center for people to share their thoughts.
• Brazos Bend State Park hosted a “Why Hiking Matters” themed week explaining the importance of protecting parks and being active outdoors.
• Houston Museum of Natural Science at Sugar Land hosted a three (3) day event called “Matter Matters” highlighting that science is important and fun!
In addition to creating a landing page on the Visit Sugar Land website and activating a TRAVEL MATTERS social media campaign, promotional videos were made for VSL and Economic Development which were featured on social media that week.

In-house Project

Project Costs: $5,000

https://www.visitsugarlandtx.com/
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