Visit Sugar Land Convention & Visitor Services (VSL) recognized an opportunity to communicate the importance of travel and tourism in Sugar Land during National Travel and Tourism week, as well as highlight why "TRAVEL MATTERS" through partnering with various local attractions. In addition, VSL decided to create a dual marketing campaign simultaneously with the City’s Economic Development Department in celebration of Economic Development Week, which fell during the same week. Being VSL is a division of Sugar Land’s Economic Development Department, VSL sought an opportunity to highlight our partnership and the equal importance of travel, tourism, and the overall economic development for our city. Objective:
Our main objective throughout the week was to share why travel matters to our community and highlight the importance of economic development. Throughout the week, activations occurred at local attractions, aligning with the TRAVEL MATTERS theme.
• Rustic Brush, a social crafting experience studio created our “Why Tourism Matters” chalk board (as shown below) that was set up inside the Visitor Center for people to share their thoughts.
• Brazos Bend State Park hosted a “Why Hiking Matters” themed week explaining the importance of protecting parks and being active outdoors.
• Houston Museum of Natural Science at Sugar Land hosted a three (3) day event called “Matter Matters” highlighting that science is important and fun!
In addition to creating a landing page on the Visit Sugar Land website and activating a TRAVEL MATTERS social media campaign, promotional videos were made for VSL and Economic Development which were featured on social media that week.In-house ProjectProject Costs: