Dallas is staking its claim as the birthplace of the frozen margarita! The Margarita Mile was inspired by the ingenuity and innovative spirit of Mariano Martinez, the inventor of the world's first frozen margarita machine. VisitDallas has created an app-based experience that will allow visitors and locals alike to discover the most delicious, colorful margaritas in a specially curated app.
The main goal of the Margarita Mile is to provide an experience that visitors and locals can enjoy while they are in Dallas. This experience is driven by an app that not only features an user-friendly interface but a gamification component that provides an extra layer of interactivity for users. This digital first product is an experience that will be promoted all year around for the foreseeable future. More importantly, the app and the website will allow the marketing team to collect data, track progress and make updates in order to create the most streamlined experience as possible.