We worked with a local partner, Eguide Magazine, to create an entertainment app for the Tyler area. The app has a user-friendly, sleek design that is appealing to visitors. Large graphics were used to make it fun and something that tourists will use. Because the calendar and event page is one of the most visited page on our website, it only made sense to partner with Eguide to create an easy-to-use app with the most up-to-date event news. We advertise the app in several ways including cross-promoting between the two websites, newsletters, and printed materials that we pass out at all events and in the visitor center.
The objective was to create an easier way for visitors to find event and calendar information on their mobile devices. Before the app, visitors had to scroll through our huge calendar on the website. The app is much easier to navigate and is really popular among visitors and residents alike.
Project Cost: $8,000