Facebook Instagram Twitter

Sign up for email updates from Texas Association of Convention and Visitor Bureaus

Home > View & Vote > Local Awareness > Local Awareness - $1,000,000-$2,999,999

Local Awareness - $1,000,000-$2,999,999

Entries

of

Beaumont Convention & Visitors Bureau

1 of 5
of

Description:
The Beaumont Birdies are 14 adorable plush birds created as ambassadors to help the Beaumont CVB raise awareness about 28 nearby birding trails and new birding package. Each Birdie represents a significant species unique to the area, and comes with its own custom profile tag, and plays its own unique birding call. Beaumont Birdies each can be spotted at its residence attraction within the city. The Birdie Passport showcases a map of the Birdie’s local hangouts and offers a fun way for children to explore local museums and attractions as they visit the Birdies. Birdie locations each offers a special passport stamp and, if 8 stamps are collected, participants may submit their passport to the CVB to receive a complimentary souvenir Beaumont Birdie.

Objective:
Beaumont Birdies designed to create awareness of the region’s vast birding hotspots and to bridge the demographic gap in the bird watching market. As Ambassadors, they promote their “homes”, attractions, as the passport increases visitation and awareness of local museums and attractions. It reinforces that Beaumont is Big on Birding. The CVB is also using the effort to encourage young students and families to learn more about regional nature tourism opportunities and explore museums and attractions.Each Birdie signifies a species unique to the area, they each feature a custom profile, tag and are named after a local connection to highlight and promote a local attraction. They may be found at the following locations: Spindletop/Gladys City Boomtown, Art Museum of Southeast Texas, Texas Energy Museum, Fire Museum of Texas, McFaddin-Ward House, Edison Museum, Beaumont Children’s Museum, Gator Country, Beaumont Botanical Gardens, Lamar University, Cattail Marsh, Ben J. Rogers Visitors Center, Babe Didrikson Zaharias Museum and Clifton Steamboat Museum. These Beaumont Birdies are part of a new tourism marketing initiative designed to capture the interest of a broader audience in the birding community and increase awareness of Beaumont’s birding hotspots. The overall tourism marketing program links up with Beaumont’s Birding Package that offers a special discounted hotel rate along with a unique Birdwatcher’s Welcome Bag. The Birdwatcher’s Welcome Bag is picked up at check-in, and includes a custom Birding Itinerary, Souvenir Book, Birding Checklist, Trail Maps, and one Beaumont Birdie.A Birdie Passport kickoff event was held at the Beaumont Children’s Museum.

In-house

Project Cost:
Passports: $500 (1,000)
Acrylic stands: $40
Birdies: $4.24 each

t
of
T
of
T
of
Back to
Top
< Back
X