Description: Discover Denton created a social media campaign, the #DENTONINGBRACKET, to develop aninteractive experience for our fans, as well as fans of local establishments. This campaign not only brought awareness to Denton, but also fostered advocacy for local businesses.
This campaign utilized the March Madness bracket format you would typically see during this time, and powered its results with daily polls.
Objectives: To develop an engaging experience during a global pandemic, Covid-19, that increased organic impressions, engagements and reach for our Discover Denton social media channels.
Project Costs:: $0