The #VisitTheColony LPGA Scavenger Hunt was a physical contest utilizing digital mediums and smart devices to promote the 2018 Volunteers of America Classic. Approximately 30 locals took part in the scavenger hunt, registering online to receive their first clue directing them to an attraction or retailer around town. Participants scanned QR codes with smartphones or tablets at six locations including The Shacks at Austin Ranch, an al fresco dining concept overlooking a one-acre dog park; Nebraska Furniture Mart, the nation’s largest home-furnishing store; and Old American Golf Club, host to the Volunteers of America Classic. The first three participants to arrive at the final destination received a prize pack, with first place winning “Ultimate LPGA Experience” vouchers (VIP tournament admission, Inside the Ropes access, and food festival tickets), a weekend hotel getaway, and complimentary round of golf for four at Old American Golf Club.Objective:
Prosperous growth in The Colony and its leisure tourism market support the addition of new attractions and annual special events. The #VisitTheColony LPGA Scavenger Hunt primarily promoted the relocation of the state’s only LPGA event - Volunteers of America Classic, to The Colony. The secondary objective was to serve as a platform, educating locals about one-of-a-kind attractions and retailers within the city. These businesses gained exposure, with many individuals visiting them for the first time. Overall, the contest played an integral part in promoting the Volunteers of America Classic and its return to the city for the next three years.In-house ProjectProject Costs:
Less than $100 spent on printing, digital promotion of the contest, and travel expenses/posting QR codes. Additional expense associated with this project is the in-house labor - establishing contest, contacting local attractions and prize sponsors, and monitoring results. Prizes donated by LPGA tournament organizers, hotels, and host golf course.