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Home > View & Vote > Local Awareness > 2019 Local Awareness - $3Million Plus

2019 Local Awareness - $3Million Plus


Visit Plano

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The Weekend Takeovers of local influencers educate the Instagram community by highlighting their favorite restaurants, attractions and stores through Instagram Stories. These nano and micro-influencers are already fans of Visit Plano and are industry partners as local experts. For the takeover, they highlight 3-6 places (usually 3-4 photos/videos per place) with engaging storytelling over the span of 3 days. In return for providing content, the influencer gets exposure as a Plano expert and a $50 Plano restaurant gift card. As a result, Visit Plano gained 100 followers during each takeover session for a total of 1,300 new followers and 250 photos/videos were posted to Instagram Stories.

To educate Visit Plano’s Instagram community where to eat, shop, and play by using content from well-known local influencers.

In-house Project

Project Costs: $650 for 13 restaurant gift cards (1 per influencer).


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