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2019 Local Awareness - $350,000 - $999,000

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City of Baytown Tourism

1 of 4
Description:
The Baytown Tourism Team is always looking for creative ways to get the community involved with Baytown ambassadorship during the summer months; this year’s community engagement activity was a Visit Baytown Photo Contest. There is no better way to show Baytown pride and beauty than through the lens of those who live here. The response from the community was incredible with over 200 photographs submitted by 94 photographers. Our team is excited to continue engaging our community by sharing the photos submitted through our social media channels, print and digital advertising and other curated content.

Objective:
• Provide an opportunity for residents to engage with the Visit Baytown office
• Raise awareness of the resources and services Visit Baytown offers
• Encourage residents to visit different places in Baytown

In-house Project

Project Costs:
• Website hosting: $35
• Social media advertising: $100
• Contest prizes: $200

www.visitbaytown.com

Nacogdoches Convention and Visitors Bureau

1 of 5
Description:
In the age of check-ins and social media influencing, what better way to promote your current campaign than with a selfie? Our 2019 selfie doors invited visitors and locals alike to do just that. We had four doors wrapped front and back with images from our "Nac for That" advertising campaign and placed them strategically at various city attractions, inviting anyone who came across them to pose in the door's cutout and then post the photo to social media with the #Nac4That hashtag.

Objective:
Our goal for these selfie doors was threefold: First, we wanted our local community and our visitors to have a fun, hands-on way to interact with the "Nac for That" campaign, thus boosting awareness through social media sharing and word-of-mouth. Second, we were excited by the fact that these doors are something we can move around to multiple businesses and attractions, thus strengthening our relationship with community partners by bringing visitors to their area. Third, we loved that these doors could transport our message through a very unique medium.

In-house Project

Project Costs: $2,000 for design and vinyl door wrapping costs

https://www.visitnacogdoches.org/

San Angelo CVB

Description:
The San Angelo Convention & Visitors Bureau worked with a local agency, By the Stream Media, on the messaging and the look of a video highlighting the importance of travel and tourism to the citizens of San Angelo. We introduced the video at our annual Chamber Luncheon in May, which always has a tourism theme. We opened our presentation by sharing the impact of the industry at the national level, followed by the state level. We then introduced the video to an audience of more than 200 attendees, including state, county, city, and Chamber leadership.

Objective:
• Highlight the economic impact of travel and tourism for San Angelo.
• Provide a lasting image of the employees and jobs represented in the travel and tourism industry in San Angelo.
• Demonstrate the monies saved by citizens due to visitors to San Angelo.

Agency Project

Project Costs: $1,500

www.discoversanangelo.com

Visit Conroe

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Description:
Conroe has 5 craft breweries that we promote to visitors in a variety of ways. We often partner with them collectively (for Brew Passes) or individually. B-52 is one of Conroe's largest breweries - we partnered with them on a Visit Conroe beer! The title of the beer is "Hide & Seek Champion" promoting the history and legend of Big Foot in the Montgomery County / Conroe area.The Launch was promoted locally and regionally - at the event Visit Conroe was able to promote their services

Objective:
To promote Visit Conroe to the local craft brewery patrons - and to promote the local craft breweries to visitors.

In-house Project

Project Costs: $0

Visit Granbury, City of Granbury Convention & Visi

1 of 5
Description:
Since January of this year, each month our staff, V.I.P.(Visitor Information Professionals)Volunteers, and members of other community organizations attend a Trolley FAM Tour to gain perspective of our lodging, dining, and attractions. To date, we have visited 23 lodging partners, 14 attractions and several dining establishments. This engages our staff, volunteers, partners, and friends and family about what the purpose and mission of our department is and forges strong relationships with all involved.

Objective:
- Education: Firsthand knowledge of what our lodging, dining and attractions partners have offer so that we can provide a quality experience for guests in Granbury. Those who attend these tours have a direct and real impact on assisting our visitors to make memories to last a lifetime!
- Partner support: Through this program, our lodging, dining and attractions partners have a face to face relationship with our staff, volunteers and community partners which in turn, leads to more communication and knowledge of each person's role and responsibility.
-Community Excitement: Through the forged partnerships and experiences through this program, all involved in this experience see the both community and our CVB in a new light.
- Community Exposure: Images and information learned while on our tours are posted by attendees and by the CVB on social media and have received local news coverage.

In-house Project

Project Costs: $3,000 per year

https://www.visitgranbury.com/

Visit Tyler

1 of 3
Description:
Visit Tyler, as part of the Tyler Area Chamber of Commerce, reports to the Chamber of Commerce board each month. In the past, these reports have been a lot of text and a lot of bullets points, trying to convey everything our destination marketing organization is doing year-round, and we were finding this way of reporting was not being effective in our local awareness efforts. This year we decided to completely revamp this report. Each quarter we emphasize a different segment of Visit Tyler: sports, conventions/meetings, leisure/group travel/servicing, and marketing. The reports include a profile of the employee responsible for that segment as well as highlights and the economic impact of that segment to the Tyler community. At the end of the quarter, there is a video focusing on that particular segment to wrap it all up.

Objective:
To present the Board with a report that is more effective and engaging in order to better tell our story to the local community. To create brand ambassadors within our own organization.

In-house Project

Project Costs: $0

www.visittyler.com

Wichita Falls Convention and Visitors Bureau

Description:
This past February, Wichita Falls was entered into The Daytripper's Tripper Madness Poll where the public was encouraged to vote where the Season 10 Finale would be filmed. The contest was a March Madness style bracket where cities went head to head and the winner advanced each round until the Championship. Wichita Falls competed against Dallas, Waxachachie, Palacios and finally Kerrville in the Championship round where we were selected as the Season 10 Finale. This competition created an unprecedented amount of local awareness due to how much we advertised Wichita Falls to our own citizens and advocated for them to vote for us, which they overwhelming did with over 20,000 votes the last round! Our total engagement through Facebook alone reached 58,000+ people, had 9,000+ engagements and the promotional videos were watched over 13K times.

Objective:
When we found out Wichita Falls had been selected to participate, our objective was to generate excitement for both the Tripper Madness Poll while also creating awareness and a sense of pride for our local citizens.

In-house Project

Project Costs: $0

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