In-house or Agency?: In-house
Description:: The Localist program started as a small, personally curated circle we invited to be part of a grassroots movement to change public perception that "Beaumont is boring," share things to do on social media, and essentially be our eyes and ears on the ground to help make Beaumont better for everyone. We've since added a public version of the program that anyone can join and earn swag for exploring their own backyard and sharing their experiences, which has grown to over 150 members posting what they love to eat, play and do around town. We host monthly meetups at different venues and activities we're looking to showcase, introduce new programs we're launching, and get community buy-in. Different monthly assignments highlight regional pride points from photo challenges to recipe creation with local purveyors and writing love letters to the city during Valentine's Day, all designed to remind the locals everything there is to do and love about our area. Info >> https://www.beaumontcvb.com/media/the-localist-program/
Objectives: The initial 25 members were board recommended and appointed ambassadors whose goal is to champion and embody the CVB's mission and message, and they made so many others want to join. They were pre-established and well-connected community members representing a diverse set of stakeholders, companies, and groups who will serve as a liaison between the CVB and the various city entities, a point of communication between groups, and help shape the visitor experience so we can see our attractions and restaurants through a trusted local's perspective and close the feedback loop. They are helping us change the narrative, curate content, share their experiences on social which went so well we opened the localist to the public and have had over 170 entries or Eat, Play, Do using hashtags when posting and winning swag!
Project Costs:: $800 a month budgeted event
$600-$1200 of swag with a prize upon monthly completion $6-$20 no more than 60 have received per month