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2019 Local Awareness - $1,000,000-$2,999,999

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Abilene Convention & Visitors Bureau

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Description:
Abilene CVB re-launched an older local awareness campaign with an updated twist: casting three 30-second videos with 27 existing and emerging leaders leaders in an authentic “I Am Abilene" campaign.The Abilene CVB hosted an evening reception and invited cast members, friends and family, and the production team for a premiere of the spots -- at the start of Travel Week. The ACVB has used these videos on local TV stations and all ACVB social media channels. The large cast helped it gain traction on social as folks were eager to share their role. Full page print ads have been used with local publications.

Objective:
Inspire pride and unity among locals.Increase awareness of the value of travel to the economy.Inspire others to recruit meetings, leisure travelers and sports events.

Agency Project

Project Costs: $11,000 total

abilenevisitors.com

Amarillo Convention & Visitor Council

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Description:
The Amarillo CVC hosted the "Share the Love" media lunch on Valentine's Day 2019. All media contacts from the area were invited so we could share the top 15+ events to look out for in 2019. Attendees were given information on the events and contacts from the top 8 events were onsite to do interviews. A PowerPoint was presented at the lunch giving further details on all the events and branded reporter notebooks were handed out for note taking.

Objective:
Alert the media of upcoming events and secure coverage for all major 2019 events.

In-house Project

Project Costs: $0 all F&B donated

Visit The Woodlands

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Description:
In early 2019, Visit The Woodlands developed a new printed piece called the Insider’s Guide. Packed with information about upcoming events, itinerary suggestions and more, this publication features artwork from a local artist. The piece is distributed at Visit The Woodlands’ visitor kiosk inside Market Street as well as to all hotels in The Woodlands and select businesses around town. Shortly after launching the first printed piece, the artwork was repurposed as window clings within Market Street with one window showcasing upcoming events (replaced each quarter). The Insider’s Guide printed piece is produced each quarter with new artwork and content relevant to the season. Finally, the artwork was also repurposed into postcards, which are handed out at the visitor kiosk.

Objective:
The Insider’s Guide, along with the window clings are meant to provide visitors and locals alike with information about upcoming events and itinerary suggestions. The artwork not only showcases local talent, but also one of the largest collections of public art in Texas, which can be found in The Woodlands all around town.

Agency Project

Project Costs:
$2,350 – printed piece (each quarter)
$2,500 – window clings (1 time) $250 – event window cling (each quarter)
$500 - postcards
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