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2020 Local Awareness - $3 Million Plus

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Destination El Paso

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Description: This is El Paso Support Local is a weekly video series. Each week a new two-minute episode is released highlighting a local business that has altered its operation due to COVID-19. The videos are promoted via paid social and digital media outlets. Total cost includes media placement.

Objectives: To support and maintain local businesses by highlighting some of El Paso’s locally owned and operated hotspots.

In-House

Project Costs:: $4,000

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Visit Plano

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Description: “What Do You Miss Plano Texas” is a social media video campaign during National Travel and Tourism Week to promote local awareness of businesses during the Coronavirus pandemic.

Objectives: “What Do You Miss Plano Texas” was designed to emotionally appeal to the Plano community to support local small businesses during the Coronavirus pandemic. The social media video reminded the community about what they miss about visiting a local attraction, hotel, park, restaurant, or store in person.

The video was shared 32 times by local business supporters and received 16,000 views on Facebook. Twitter had a 6.7% engagement rate the day the video was released. The Instagram video had an engagement rate of 4.6%, viewed 2,546 times with 77 likes, 5 comments, and 2 saves.

In-House

Project Costs:: $0

Visit The Woodlands

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Description:

Visit The Woodlands welcomed international travelers as they prepared for the annual Iron North America. This was the opportunity to share with them the experiences they could have as a family, they were provided information on the race, their hotels, and other activities they would benefit from.

Visit The Woodlands joined destinations across the country by celebrating the 50th anniversary of the moon landing. Visit The Woodlands sponsored a kids movie as well as a message from the International Space Station. Families where encouraged to arrive early to receive space themed swag items like stickers, glow in the dark necklaces and coloring pages.

Visit The Woodlands knows that our community loves art, so we decided to attend a community art show to show our artistic spirit. People were encouraged to grab some of the coloring pages with scenes of The Woodlands to draw and create their work of art. A local resident that is also an accomplish artist was also at our booth creating a live Aquarela painting of the festival.

Visit The Woodlands hosted a giveaway of 12 days of Christmas and decided to end it by making a pop up next to the Market Street signature Christmas tree. We placed a little station in our booth where fresh mini donuts where being made as well as hot cocoa. We also provided ice rink tickets for each family to encourage them to enjoy one of our most popular holiday activities and invite friends as well.

Objectives:

The Woodlands is known for great attendance for outdoor events throughout the year and big celebrations during the holidays. Attendees are interested in shopping, dining, and looking for things to do. Visit The Woodlands wanted to engage with these travel minded visitors, so we planned a series of “pop up” visitor interactions that either welcomed new guests or said “hello” to our local friends.


In-house

Project Costs: Averaged from $100-$900 depending on the event

2020 - Local Awareness - $3,000,000 Plus

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