A co-op program to focus attention on Amarillo-area museums. It is designed with a small investment per partner in mind since museums frequently work with minimal budgets. This was the fifth year for Museum Day in Amarillo; it has always been a kick-off event for National Tourism Week. This year Museum Day was May 5, 2018. It included the Amarillo Convention & Visitor Council and museum partners the Panhandle-Plains Historical Museum, Don Harrington Discovery Center, American Quarter Horse Hall of Fame & Museum, Amarillo Museum of Art, Kwahadi Museum of the American Indian, Texas Air & Space Museum, Palo Duro Canyon State Park Visitor Center, and Bill’s Backyard Classics. Each partner invested $50 for a dedicated social media campaign and event page through Facebook. We had a dedicated web page through visitamarillo.com and we produced traditional flyers for POS distribution at the participating museums.
First was to increase visitation on the first Saturday in May and second, and perhaps more importantly, to raise the level of awareness of Amarillo’s museum community. The FB campaign reached over 46,000. We asked Museum Day visitors to pick out just one museum to visit and offered a discount for admission. According to several co-op partners, Museum Day 2018 was a big success. In fact one museum said it was excellent, not only for May 5 but also for the next day, May 6! Plans are to continue it in 2019.
Project Cost: Total budget was $450 (provided by $50 from each co-op partner) to cover Facebook sponsored promotion and flyers.