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Cooperative Marketing - $1,000,000-$2,999,999

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Amarillo Convention & Visitor Council

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Description:
A co-op program to focus attention on Amarillo-area museums. It is designed with a small investment per partner in mind since museums frequently work with minimal budgets. This was the fifth year for Museum Day in Amarillo; it has always been a kick-off event for National Tourism Week. This year Museum Day was May 5, 2018. It included the Amarillo Convention & Visitor Council and museum partners the Panhandle-Plains Historical Museum, Don Harrington Discovery Center, American Quarter Horse Hall of Fame & Museum, Amarillo Museum of Art, Kwahadi Museum of the American Indian, Texas Air & Space Museum, Palo Duro Canyon State Park Visitor Center, and Bill’s Backyard Classics. Each partner invested $50 for a dedicated social media campaign and event page through Facebook. We had a dedicated web page through visitamarillo.com and we produced traditional flyers for POS distribution at the participating museums.

Objective:
First was to increase visitation on the first Saturday in May and second, and perhaps more importantly, to raise the level of awareness of Amarillo’s museum community. The FB campaign reached over 46,000. We asked Museum Day visitors to pick out just one museum to visit and offered a discount for admission. According to several co-op partners, Museum Day 2018 was a big success. In fact one museum said it was excellent, not only for May 5 but also for the next day, May 6! Plans are to continue it in 2019.

In-house

Project Cost: Total budget was $450 (provided by $50 from each co-op partner) to cover Facebook sponsored promotion and flyers.

Beaumont Convention & Visitors Bureau

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Description:
The local food scene is an important part of every traveler’s journey and food tells a story in a universal language. The Beaumont Convention and Visitors Bureau’s #EATBMT campaign encourages diners in Southeast Texas to share their food pictures from local restaurants on social media with #EATBMT to promote restaurants in the region. Shared pictures are eligible for daily prizes and giveaways of #EATBMT merchandise. To roll out Beaumont’s new culinary promotion, #EatBMT first focused efforts to target local restaurants and waitstaff. The CVB held a kickoff event to introduce its new extranet, introduce its Monthly Craves and to enlist the restaurant community’s help in encouraging patrons to take photos and share food pictures.

Objective:
Promote the local food scene. #EATBMT was designed to promote Beaumont as a culinary destination, attract visitors, and get people off the interstate and into local restaurants. The program impacts hungry diners in market and shines a spotlight on the area’s most mouthwatering dishes shared by other satisfied eaters. Browse #eatbmt and ignite the traveler’s culinary curiosity.Storytelling. Local restaurants who choose to participate in the 2018 #eatbmt campaign were featured on www.VisitBeaumontTX.com. Participating local eateries are featured with dedicated content on the story of the restaurant, how it came to be and what is currently offered. Restaurants also have the opportunity to include coupons and prizes for contest participants. Incentives and rewards. Diners incorporating #eatbmt in their foodie pics and posts get the chance to win prizes, T-shirts, gift certificates and meal deals. Incentives will inevitably lead the campaign to thrive and the digital campaign will strengthen the presence of each locally owned restaurant. The Beaumont Convention and Visitors Bureau’s #EATBMT campaign encourages those in Southeast Texas to share their food pictures from local restaurants on social media with #EATBMT to promote restaurants. Shared pictures are eligible for daily prizes and giveaways of #EATBMT merchandise. Learn more at www.VisitBeaumontTX.com/EATBMT.

In-house

Project Cost:
Flyers $191
T-shirts$1200
Pop sockets $250
Window Decals $100
Wine keys $150
Speed Openers $150

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