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Cooperative Marketing - $350,000 - $999,000

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City of Baytown Tourism

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Description:
The Baytown Public Art initiative is headed up by a visioning committee made up of individuals from the Baytown Tourism Division, Art League of Baytown, Lee College, Sterling Municipal Library, and local influencers who hold Baytown’s best interests at heart. As a collective group, the committee envisioned the Public Art Program to create emotional connections between residents of Baytown with their community, and build on the mantra “love where you live,” in hopes this love will be contagious to everyone who visits Baytown. This committee has worked together to buffer costs for art projects that will enhance the visitor experience in Baytown. Through these cooperative efforts, three new murals and an umbrella canopy installation have gone up to help promote the arts in Baytown; this public art has garnered attention by major news outlets such as KHOU 11, ABC 13, Houston Chronicle, and Beaumont Enterprise.

Objective:

  1. Create a partnership with industry partners to bring more public art exhibits to Baytown
  2. Spark interest in other Baytown community businesses to place public art around their establishments.
  3. Create a vision for the Public Art Program that promotes tourist travel to Baytown.

In-house

Project Cost: Public Art Installations: 48,000



McKinney Convention & Visitors Bureau

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Description:
DASH - Downtown Area Shuttle:The McKinney CVB partnered with the McKinney Main Street and McKinney Community Development Corporation to purchase an electric six-seat shuttle The Downtown Area Shuttle (DASH) to move downtown taking shoppers, diners and visitors from parking lots to the square. As part of our partnership in purchasing the vehicle, the MCVB was given the rooftop fin on the shuttle to promote the CVB and our website. Downtown businesses are able to pay for small locations on both sides of the shuttle, the funds from which cover operating costs - maintenance and pay for the driver. As of the date of this entry, DASH has had 5,018 riders in just over a year.

Objective:
Main Street asked for our help to purchase this shuttle to help with difficulty in parking due to on-going and future construction of two parking structures in the downtown area. They needed a way to safely move people around the downtown and to help with complaints about people having to walk too far to get to the square from the parking lots. Because all costs are covered by sponsorships/advertisements on the vehicle, rides on DASH remain free for riders. They are either able to flag the shuttle down, or call the driver's number which is promoted on the shuttle as well as on brochures. Because the shuttle is only used in the area immediately around the square, response times to calls are quick.

In-house

Project Cost:
$15,000 investment to split cost of vehicle. (The city's communications department handled all the graphics development and printing of brochures through the Main Street budget, so there was no additional cost to the CVB than the original investment.)

Visit Tyler

Description:
Visit Tyler worked with Downtown Tyler to launch a new website that has the same look and feel as the Visit Tyler site. The sites were created and designed by the same agency, Route2 Advertising. Visit Tyler worked closely with the Downtown Director and the City of Tyler to create a similar yet unique Downtown website that matched the branding of the Visit Tyler site.

Objective:
The main goal was to create two sites that visitors can seamlessly navigate between without realizing they have switched websites. The websites were designed to maximize the effectiveness of both websites since many tourists visit both websites to make their travel plans.

Agency

Project Cost: $5,000

Website

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