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2019 Cooperative Marketing - Under $350,000

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Bastrop County Tourism

Description:
Representatives from Bastrop County Tourism, B.E.S.T (Bastrop, Elgin, Smithville, Texas) partners from each of the three Chambers of Commerce in the county, and New Republic Studios came together for a booth at this year’s South by Southwest (SXSW) to jointly market the region for tourism and for economic growth including the economic driver of filmmaking in the county, during production and as future tourism attractions. Representatives staggered their times for a complete Bastrop County informational experience.SXSW is a collection of music, film, technology and interactive conferences and festivals held in Austin with over 300,000 attendees, with 26% from 105 countries from around the world.

Objective:
  • Increase national and international awareness of Bastrop County
  • Entice SXSW attendees and participants to explore Bastrop County
  • Increase hotel stays and improve occupancy rates for both leisure and business travelers
  • Highlight one of the county’s economic partners, New Republic Studios
  • Generate new business leads
  • Attract business to the region
  • Strengthen the partnership bonds between our local entities

In-house Project

Project Costs: $4,000

https://explorebastropcounty.com/

Visit Mansfield

Description:
ARTS week was a 10 day program to encourage visitor traffic between the Mansfield Film Festival and the Mansfield Pickle Parade. The Mansfield International film festival was a new event and the Pickle Palloza is a massive three day festival at the end of Spring break.
The CVB and the Mansfield ART commission headed up the entire week and worked with the following groups
  • Music Place Mansfield (theater production, art display, and kids activities)
  • Mainstage (Theater production)
  • Friends of the Library (Mansfield Reads Kickoff event)
  • Mansfield Public library (art display, kids activities)
  • Mansfield International Film Festival
  • Mansfield Philharmonic (kids concert)
  • Mansfield Wind Symphony (performance at Mansfield Reads Kickoff)
  • Applause New Music Concert Series (concert)
  • The LOT (movie and concert)
  • about 15 downtown businesses (Art display/art walk, and/or kids activities)
  • about 15 individual visual artists in a variety of genres (art display/art walk, and/or kids activities)

Objective:
We wanted to encourage families to come early or stay late to events that would be very artistic in nature and hopefully extend the stay in Mansfield. We are re-branding our Downtown this year and wanted to show off all of our cultural Tourism Destinations.

In-house Project

Project Costs: $7,500

Visit Sugar Land

1 of 5
Description:
As a DMO we are continuously striving to find ways to stay relevant and showcase our offerings to leisure and business travelers. A trend that is unceasingly thriving in the tourism industry are curated experiences. Therefore, Visit Sugar Land Convention and Visitor Services (VSL) saw an opportunity to capitalize on that trend and partnered up with Bandwango, a marketplace platform, to create an experiential marketplace called Sugar Packets. We are known as the “Sweetest City in Texas” after all, so we wanted to maintain a connection to our brand identity. It’s been a total of eight month since we launched the Sugar Packets with a total of 17 partners, which has allowed VSL to create the following experiences/passes: Sugar Land Museum Pass, Girls Getaway Savings Pass, Sugar Land Savings Pass, Family Fun Pass, Field Box Tickets to Sugar Land Skeeters, and among others. Our ultimate goal is to continue to expand the cooperative marketing program by getting more partners onboard and offering visitors the best curated experiences in Sugar Land.

Objective:
Our main objective is to offer visitors coming into the Houston area an opportunity to travel beyond the city limits, to experience what Sugar Land has to offer by purchasing our Sugar Packets for a day trip or a weekend getaway.

In-house Project

Project Costs: $28,000

https://experience.visitsugarlandtx.com/checkout/3...
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