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2019 Cooperative Marketing - $350,000 - $999,000

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Bay Area Houston Convention & Visitors Bureau

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Description:
As a regional CVB representing 4 Cities around Bay Area Houston, we worked with our member cities to develop individual ads for each of them that ties directly into our "Baycations are Better" brand. Our member cities (Kemah, League City, Nassau Bay & Seabrook) used these ads in local and regional publications, as well as placing ads with our local sports franchises. We also made large posters to display at our visitors center and at local events. Feedback has been tremendous from our locals and visitors!

Objective:
To promote Bay Area Houston & the Cities of Kemah, League City, Nassau Bay & Seabrook as a true regional Tourism & Convention Destination.

Agency Project

Project Costs: $6,000

https://www.visitbayareahouston.com/

Nacogdoches Convention and Visitors Bureau

1 of 3
Description:
In an effort to efficiently utilize unused space in the Charles Bright Visitors Center, (the 101-year-old historic building in the center of the downtown square where the Nacogdoches CVB is housed,) the Visit Nacogdoches team completely renovated a basement room that hasn't been utilized in years, turning it into a functional studio for a variety of video promotion efforts. The studio boasts a video "set" which includes a backdrop, on-camera furniture as well as professional lighting, sound and video equipment.

Objective:
This project was completed in cooperation with the City of Nacogdoches' Main Street department, which contributed the funding for the set furniture. The purpose of this video studio is to serve the entire Nacogdoches community, providing video recording opportunities for public entities outside of the Visit Nacogdoches staff, thus boosting the promotional effort capability for our community as a whole.

In-house Project

Project Costs: $4,500

https://www.visitnacogdoches.org/

Visit Conroe

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Description:
Visit Houston launched a campaign to celebrate the 59th anniversary of the landing on the moon. They asked all Houston & Beyond partners to do so with them - all on the same day - July 20th. Visit Conroe partnered with the Conroe Parks & Recreation Dept. We held the event in the large park located in downtown, had moon jumps, food trucks, costume contests, and kids activities starting early evening, Astronomy clubs were on hand with telescopes. We showed the movie, Apollo 11 on the outdoor screen after dark - and at 9:15 - we shared a live greeting from the International Space Station.

Objective:
To work with Visit Houston to celebrate the 50th anniversary of Apollo 11 landing on the moon. To create a community wide event with the partnership of the Conroe Parks Department - promoting it to residents and visitors.

In-house Project


Project Costs: Total Cost - $990.00
Moon Jumps - $525.00
Snack & giveaways - $290.00
Prizes & printing - $175

Visit McKinney

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Description:
Visit McKinney had worked with the city's historic preservation office to offer historic downtown walking tours for NTTW 2018. It was such a hit, we continued having him give tours, one Monday a month, one in the morning and one in the afternoon. Thanks to requests for Saturday tours, a GIS team member (Tonya) began doing one a month on a Saturday. She got so excited, she took the old printed tour map, one of the most popular things we give out, and digitized it making it easily accessible from the city's website, and we have linked it to ours as well. She and Guy use it on the tours and we encourage people to use it when bringing family and friends downtown. We've had roughly 150 people attend our monthly tours since we began them in January. (Each tour is limited to about 25 people.)

Objective:
Initially, the walking tours were designed to educate our locals on the heritage of McKinney's historic downtown square. There was so much excitement about the tours, we connected Tonya (GIS Dept.) and Guy (Historic Preservation Office) with other tourism attractions/entities within the city - Chestnut Square Heritage Village, the Heard-Craig House, and the McKinney Art Studio Tour - so that additional tours could be incorporated into the city digital tour map for these attractions' events.

In-house Project

Project Costs: $0 - no outlay of funds from our budget or any other department's budget. Only cost is in work hours.

https://www.visitmckinney.com/338/Historic-Distric...

Visit Tyler

1 of 2
Description:
Six cities came together with the Texas Forest Trail Region to produce a video highlighting the entire area. The cities that were represented were Tyler, Longview, Kilgore, Lindale, Gladewater, and Palestine. The video showcased the area as a tourist destination and will be used to market the area to leisure travelers through each destination. We believe that we are stronger together, so combining our marketing efforts only makes sense. Many thanks to our friends at the Texas Historical Commission, Texas Parks and Wildlife, and photographer and lake enthusiast, Micah Harper.

Objective:
To create a regional video to market the entire area as a tourist destination. To show state and local government the benefits of marketing the regional area as a tourist destination. To drive more tourists to the East Texas region as a whole.

In-house Project

Project Costs: $0

Wichita Falls Convention and Visitors Bureau

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Description:
The Wichita Falls CVB partnered with three local wineries to develop and brand the Wee-Chi-Tah Wine Trail. Through our staff's efforts, a passport program was designed and developed in-house. Visitors and locals can pick up a passport at any winery or the CVB offices. Once the passport has been stamped three times at each location, that person is entered into a drawing for a grand prize.

Objective:
Our objective was to entice people to visit our local wineries and to establish a presence in the Texas wine trail industry.

In-house Project

Project Costs: $0

www.weechitahwinecountry.com/
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