We led the push for a local Waco advertising section in the November issue of Texas Monthly. We worked with TM's artists to create a 2-page spread with a map of downtown Waco, with custom icons for our major attractions. Local advertisers tagged on with their own ads in the section, thereby strengthening Waco's presence.
Increase leisure travel to Waco through co-op advertising in Texas Monthly.
Project Costs: $22,112