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2019 Cooperative Marketing - $3 Million Plus

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Waco CVB

Description:
We led the push for a local Waco advertising section in the November issue of Texas Monthly. We worked with TM's artists to create a 2-page spread with a map of downtown Waco, with custom icons for our major attractions. Local advertisers tagged on with their own ads in the section, thereby strengthening Waco's presence.

Objective:
Increase leisure travel to Waco through co-op advertising in Texas Monthly.

Agency Project

Project Costs: $22,112
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