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2019 Convention Promotion - Under $350,000

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The Colony Convention & Visitors Bureau

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Description:
The Meeting Planner Guide is an in-depth resource for professional meeting organizers, offering almost 30 pages of event space previews, accommodation listings, and nearby attractions. Readers can search easily search the guide with venues categorized by hotel meeting space, event centers, one-of-a-kind locations, and restaurants with private dining facilities. Each interactive venue page features a convenient overview, room dimensions, potential seating arrangements, top amenities, visual references, and contact information for booking. The guide also offers planning tools such as safety and security arrangements, local transportation options, area maps, and digital resources for event attendees. The Meeting Planner’s Guide can be found at VisitTheColonyTX.com/Meet.

Objective:
Planning of meetings and events has changed significantly, with more meeting professionals looking online for their next conference destination or event venue. The Meeting Planner Guide intends to serve these professionals around the clock with an interactive digital format highlighting opportunities in The Colony. The guide features a wide variety of venues as well as accommodations for event attendees – from security measures and emergency service for peace of mind to attractions and after-hours activities for a memorable trip. The digital format allows for regular updates, accommodating the overwhelming growth in The Colony, and minimizes publishing expenses. The Meeting Planner Guide is easily shared through a link or saved onto existing custom Visit The Colony USB drives and distributed to our partners. Current digital files can be printed by event planners or for display at industry expos, conferences, and sales outings.

In-house Project

Project Costs: Zero cash out of pocket. The only expense associated with this project is the in-house labor - collecting updated information, designing layouts, and proofing pages. Costs to print and bind in the future are minimal at less than $20 per piece.

VisitTheColonyTX.com
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