In 2018, Visit The Woodlands underwent a branding study to create a new brand story and identity. Following this, staff began efforts to update all marketing collateral include the Meeting Planner Guide. The 23-page guide was redesigned to more accurately reflect VTW’s new brand identity while also providing information to meeting planners looking to host a meeting or event in The Woodlands.
A resource for meeting planners, The Woodlands Meeting Planner Guide highlights hotels and unique meeting venues along with events and experiences convention goers can expect in The Woodlands. The guide also features details on Visit The Woodlands sales and servicing efforts, team building activities, group dining options, transportation information and more.
Project Costs: $10,000