This advertising campaign is aimed at both Wacoans, and visitors. "Waco Welcomes the World" encourages Wacoans to do just that - be hospitality ambassadors to the millions visiting our town. It is also a message of welcome to the visitors themselves. The ad shows Magnolia Market's silos, but also several other worthy attractions - Cameron Park Zoo, Dr Pepper Museum, Waco Hippodrome, and the Suspension Bridge. The message is that there is more to Waco than just Magnolia Market. The ad is running in several major publications - Texas Monthly, Texas Highways, AAA Texas Journey, and others.
The message is that there is more to Waco than just Magnolia Market.
Project Costs: Ad cost was $1,000, print placements are $32,000. Total $33,000.