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Advertising - Under $350,000

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Bastrop County Tourism

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Description:
The goal of the “Field Guide to Bastrop County” campaign is to push beyond the traditional collage-format print advertisements for tourism. The audience is invited to look closer at the Bastrop County offerings, as the headline can mean more than what first meets the eye. One of the most unique parts of the campaign is that all of the people in the campaign live in Bastrop County. The campaign is integrated with print, digital and social advertisements.

Objective:
  • Increase national awareness of Bastrop County
  • Increase website traffic by 20%
  • Increase click through rates on digital ads
  • Increase hotel stays and improve occupancy rates for both leisure and business travelers

Agency

Project Cost: $60,000 including media hard costs

Mineral Wells Area Chamber of Commerce & Visitors

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Description:
The ads reflect the heritage of a town built on water with bold blue colors and a signature wave. The new tagline "Where Texas Runs Deep." reminds visitors and locals what the town is built on and around, it's historically famous Mineral Water. All of the ads were placed in the same magazine targeting Fort Worth for higher impact and featured different tourist attractions around Mineral Wells. We also continued the campaign and overall branding messaging across outdoor banners.

Objective:
  • Increase awareness of Mineral Wells in the Fort Worth area.
  • Increase awareness of Mineral Wells offerings to tourists in the downtown area
  • Drive tourists to the website to increase website traffic and pageviews

Agency

Project Cost:
Approximately $5,000
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