The goal of the “Field Guide to Bastrop County” campaign is to push beyond the traditional collage-format print advertisements for tourism. The audience is invited to look closer at the Bastrop County offerings, as the headline can mean more than what first meets the eye. One of the most unique parts of the campaign is that all of the people in the campaign live in Bastrop County. The campaign is integrated with print, digital and social advertisements.
- Increase national awareness of Bastrop County
- Increase website traffic by 20%
- Increase click through rates on digital ads
- Increase hotel stays and improve occupancy rates for both leisure and business travelers
Project Cost: $60,000 including media hard costs