The Nacogdoches Convention and Visitors Bureau implemented an advertising campaign throughout the 2018 fiscal year that highlighted attractions that uniquely position our city within the state, such as the largest azalea garden in Texas, the bluest weekend in Texas (Blueberry Festival,) and the boldest color in Texas (fall foliage) and more. The aesthetics of the ads, created by Nacogdoches-based Hancock Advertising, combined wording with stunning symbolic imagery that really drove the message home. We received hundreds of phone inquiries about our seasonal attractions (azalea season and fall foliage) after these ads ran in Texas Highways magazine.
Our goal for the Azalea ad was to highlight our unique appeal to gardeners, as Nacogdoches is the Garden Capital of Texas, containing the largest azalea garden in the state. Likewise, we wanted to highlight what makes the Texas Blueberry Festival uniquely and deliciously "blue," existing as one of our largest annual events - attracting more than 20,000 visitors annually. We continuously want to position ourselves as a one-of-a-kind Texas destination. In addition to being the oldest town in Texas, we are so much more, too.
Design and layout costs for each ad was $980.
The price for each 4-color full-page display in Texas Highways (November, March and May issues) was $6,036.