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Home > View & Vote > Advertising > Advertising - $350,000 - $999,000

Advertising - $350,000 - $999,000

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Visit Conroe

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Description:
Visit Conroe rebranded this year to embrace the true spirit of Conroe. Within this rebranding, we created Brand Guidelines to consult for every advertising and branding decision. This included a color choices, a color chart with codes, logo options, brand imagery, and more.

Objective:
The objective of the brand guidelines are to guide every choice in advertising and branding Visit Conroe.

In-house

Project Cost:
$0

Nacocgdoches Convention and Visitors Bureau

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Description:
The Nacogdoches Convention and Visitors Bureau implemented an advertising campaign throughout the 2018 fiscal year that highlighted attractions that uniquely position our city within the state, such as the largest azalea garden in Texas, the bluest weekend in Texas (Blueberry Festival,) and the boldest color in Texas (fall foliage) and more. The aesthetics of the ads, created by Nacogdoches-based Hancock Advertising, combined wording with stunning symbolic imagery that really drove the message home. We received hundreds of phone inquiries about our seasonal attractions (azalea season and fall foliage) after these ads ran in Texas Highways magazine.

Objective:
Our goal for the Azalea ad was to highlight our unique appeal to gardeners, as Nacogdoches is the Garden Capital of Texas, containing the largest azalea garden in the state. Likewise, we wanted to highlight what makes the Texas Blueberry Festival uniquely and deliciously "blue," existing as one of our largest annual events - attracting more than 20,000 visitors annually. We continuously want to position ourselves as a one-of-a-kind Texas destination. In addition to being the oldest town in Texas, we are so much more, too.

Agency

Project Cost:
Design and layout costs for each ad was $980.
The price for each 4-color full-page display in Texas Highways (November, March and May issues) was $6,036.

San Angelo Convention & Visitors Bureau

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Description:
Our ad campaign focuses on our niche markets in San Angelo. All were produced by our paid intern, who was in her senior year at Angelo State University when she designed them. The colors compliment our new website and pull the brand together in a uniform look. Great photography was utilized to enhance the look of the ads. We are proud of the work of our intern and plan to continue to use her design throughout the remainder of the year.

Objective:
Our objective with our ad campaign was to promote our strongest niche markets to visitors. We also wanted to compliment the design of our newly launched discoversanangelo.com website.

In-house

Project Cost:
Intern Produced

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