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Advertising - $1,000,000-$2,999,999

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Beaumont Convention & Visitors Bureau

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Description:
Beaumont promotes two marketing initiatives in market, culinary and nature tourism to generate local buzz, boost awareness of Cattail Marsh, and promote the local food scene. This City Bus Wrap will continuously follow designated routes with a bold and informative design to promote awareness. Bus will change routes daily and will also be able to be used for convention and local events.

Objective:
To increase awareness of Cattail Marsh and Beaumont’s incredible food scene through the CVB’s #eatbmt campaign. The attractive bus design demonstrates the call to action of diners taking food pictures and sharing tagged photos using the campaign’s hashtag #eatbmt. The newly constructed Cattail Marsh Boardwalk and large bird encourages the viewer to “Explore Beaumont”, Visitbeaumonttx.com/birding and increases awareness of nature tourism. The bus will also be used as needed for additional CVB marketing efforts and local awareness as it is parked outside major local events. Also, to ensure awareness, the back of the bus prominently credits the BEAUMONT CONVENTION AND VISITORS BUREAU for both promotions.

Agency

Project Cost:
Design and production of bus wrap $12,000

San Marcos Convention & Visitor Bureau

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Description:
The San Marcos Convention & Visitor Bureau wanted to create ads that focused on the experiences visitors could have while exploring natural San Marcos.

Objective:
To use fun, candid photos and highlighted use of the San Marcos Convention & Visitor Bureau hashtag (#SMTXperience) to draw more visitors to the area.

In-house

Project Cost:
$300 for photos

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