Tyler is mostly known for its roses, but the second attraction that brings in a lot of tourism dollars is the Caldwell Zoo. It’s a local and visitor favorite, and consistently listed as one of the best small zoos in the United States based on several factors including its popularity and conservation efforts. Now visitors to the zoo are able to feed the giraffes. We’ve always included the zoo in some of our advertising, but this gave us something different to promote. The giraffe ads have been used in print and digital, and have proved to be very successful.
To catch the attention of potential travelers. To increase our brand awareness. To showcase other popular attractions in the area.