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2019 Advertising - $350,000 - $999,000

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Bay Area Houston CVB

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Description:
We came up with 4 distinctive mashups to promote each of our member cities primary attractions/attributes:
Kemah - Ferris wheel/ships wheel (Kemah Boardwalk & large boating community)
League City - Sail Boat with Oak Leaf sails (Large boating community & Historic Oak Trees)
Nassau Bay - Space Shuttle/Tarpon (Space Center Houston & fishing)
Seabrook - Channel Buoy/Pelican (water access & Pelican Sculptures)

Objective:
Promote tourism to the communities included in Bay Area Houston for both visitors and locals

Agency Project

Project Costs: $9,500

https://www.visitbayareahouston.com

Laredo Convention & Visitors Bureau

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Description:

SUPERA EXPECTATIVAS

This literally translates into: exceeds expectations.

Laredo, Texas is seen as a two product destination. The LCVB has two separate campaigns for the Mexican market and the USA market. For the MX tourism campaign launched in November 2019 the theme was SUPERA EXPECTATIVAS and was geared towards audiences of all ages and backgrounds.

TRANSLATIONS OF EACH THEME:

Visite a mi familia; regrese con muebles – I went to visit my family; I returned home with furniture.

Fuimos por los nietos; nos quedamos por el golf – We visited to see our grandchildren; we ended up staying to golf.

Fui por los restaurantes; regrese con oficina nueva – I visited for the restaurants; I returned home with a new office.

Fuimos por su vestido; nos quedamos por la diversion (toda la semana santa) – We visited for her dress; we stayed for the fun (all of Holy Week)

Nacogdoches Convention and Visitors Bureau

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Description:
A catchy, versatile campaign with countless marketing opportunities and a timeless shelf life? The Nacogdoches Convention and Visitors Bureau's 2019 advertising campaign has a "Nac for That," and we're so excited to tell you about it. Developed by the creative minds at our current agency Hancock Advertising, the campaign revolves around the "Nac for That" slogan and logo badge, which cleverly relate all advertising efforts back to our city's recognizable (yet hard to spell) name - Nacogdoches.

Objective:
This campaign and its brilliant slogan provide an extremely capable backbone for our organization's 2019 advertising efforts, because our destination truly has a "Nac" for so many wonderful things. Whether it's 7,000 azaleas in Texas' largest azalea garden, faithful historic preservation efforts or a fantastically charming downtown, our city has a Nac for That.

Agency Project

Project Costs: $5,900 creative fee for campaign slogan and logo development.

https://www.visitnacogdoches.org/

Visit Addison

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Description:
Launched in 2018, Addison Tourism’s new campaign lets the world know that for fine dining, upscale shopping, exciting events, live theatre, music and more, Addison is truly “At the Center of It All.” With bold colors, fun headlines and iconic spiraling graphics, the creative design stands out from the conventional destination advertising. Envisioned as a multimedia effort from day one, the campaign translates from small-space digital and mobile units to print, collateral and out-of-home executions.

Objective:
The campaign addresses two audiences: leisure travelers and meeting planners. For both markets, we seek to position Addison as an exciting, easy-to-access destination for events and experiences at the heart of the DFW Metroplex.

Agency Project

Project Costs: Overarching brand identity and creative campaign development: $34,000

Visit Conroe

Description:
In December, Conroe was named the 7th city to be designated as "Texas Music Friendly" by the Texas Music Office, Office of the Governor. The Texas Music Magazine was running a multi page article on Conroe's music scene. Visit Conroe did a 2-page spread to help promote Conroe as a music destination to both visitors as well as artists and event right holders.

Objective:
To create an ad promoting Conroe to tourists interested in live Texas Music. And to attract more live music events, festivals, venues and artists to the Conroe area.

In-house Project

Project Costs: Total Cost - $2,000.00

Visit Tyler

Description:
Tyler is mostly known for its roses, but the second attraction that brings in a lot of tourism dollars is the Caldwell Zoo. It’s a local and visitor favorite, and consistently listed as one of the best small zoos in the United States based on several factors including its popularity and conservation efforts. Now visitors to the zoo are able to feed the giraffes. We’ve always included the zoo in some of our advertising, but this gave us something different to promote. The giraffe ads have been used in print and digital, and have proved to be very successful.

Objective:
To catch the attention of potential travelers. To increase our brand awareness. To showcase other popular attractions in the area.

Agency Project

Project Costs: $2,000

www.visittyler.com

Wichita Falls Convention and Visitors Bureau

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Description:
Our marketing staff has created a new campaign based on the many positive changes happening in Wichita Falls. The campaign centered around the simple and direct concept of "Have you seen us lately?"

Objective:
The goal and objective of this ad campaign was to illustrate through visual representation the changes our city is undergoing. We wanted to highlight attractions and interests that would reach a multitude of visitors and their varied interests but all within the same concept and framework.

In-house Project

Project Costs: $0
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