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Home > View & Vote > Advertising > 2019 Advertising - $1,000,000-$2,999,999

2019 Advertising - $1,000,000-$2,999,999

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Amarillo Convention & Visitor Council

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Description:
On June 19, 2018 an anonymous source posted a billboard 20 miles west of Amarillo stating "Liberals, Please continue on I-40 until you have left our GREAT STATE OF TEXAS". After receiving hundreds of comments from visitors stating they would not be visiting Texas due to the offensive billboard, the Amarillo CVC promptly contacted the billboard company the day the board went up requesting to purchase the ad space. The buy was successful and new artwork replaced the offensive creative on June 22, 2018 stating, "Welcome, Y'all! Amarillo 20 miles ahead. www.VisitAmarillo.com"
The creative for the new billboard was developed in-house and production was done by an outside graphic designer. The new creative is still up and welcoming visitors to Amarillo.

Objective:
Encourage diversity by showing visitors that ALL people are welcome to Amarillo, TX by removing and replacing offensive signage.

In-house Project

Project Costs: $7,200 annual contract

Experience Bryan College Station

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Description:
We created the Brazos Smoke Texas BBQ Tour to highlight 8 of the best local barbeque joints in Bryan College Station. With the help of our creative agency, we created a series of videos, as well as print and digital collateral to promote the Brazos Smoke BBQ Trail, and the contest that goes along with it.

Objective:
To introduce the Brazos Valley as a Texas BBQ destination

Agency Project

Project Costs: Creative: $20,000

Click to view more videos

www.experiencebcs.com

San Marcos Convention & Visitor Bureau

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Description:
The San Marcos Convention & Visitor Bureau created ads that focused on the experiences visitors could have while exploring San Marcos.

Objective:
To use in-the-moment experiential photos and playing off the use of the San Marcos Convention & Visitor Bureau’s SMTXperience (hashtag) to draw more visitors to the area.

In-house Project

Project Costs: $700 for photos

Visit Bastrop

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Description:
Welcome To It All is aimed to showcase the environment of Bastrop, lending itself to creating diverse and customizable experiences. Bastrop offers a variety of immersive and authentic experiences that appeal to the modern experiential traveler. Travelers from all across the county are in search of experiences that are unique and authentic. From recharging in nature, to learning about Bastrop’s culture, to seeking an adventure of a lifetime,

Welcome To It All will help drive awareness to the local experiences that Bastrop offers.


Objective:
Awareness – Increase visibility of Bastrop among travelers
Desirable Destination – Establish Bastrop as the preferred location for leisure, meetings, or events and business (bleisure) travel in Texas
Visitation – Increase and incite travel to the destination
Thought Leadership – Become the trusted source for leisure travel and meeting planning

Agency Project

Project Costs: $50,000 for photo shoot and video showcasing Visit Bastrop’s new brand.

Visit McAllen

Description:
The "I Know a Place" campaign was designed to highlight McAllen as a destination for tourism, conventions, retail and business. We developed videos, print ads, and social media to showcase these areas and our City of McAllen partners.

Objective:
To answer the question "What is there to do in McAllen?"
To position McAllen as a tourist destination that offers something for everyone

Agency Project

Project Costs: $583,000

Visit The Woodlands

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Description:
In 2018, Visit The Woodlands underwent a branding study to create a new brand story and identity. After several rounds of creative concepts, a new direction was approved followed by aphotoshoot and ultimately, new advertising placements that launched in Q4 of 2018. The campaign, We Hear That A Lot, is meant to highlight the many positive comments Visit The Woodlands often hears from visitors and meeting planners. In addition, the new creative direction emphasizes on Visit The Woodlands brand mark. The large W brand mark is found next to the people within the ad, meant to portray that visitors and meeting planners can both rely on and interact with the destination, humanizing the brand.

Objective:
As the official DMO for The Woodlands, Visit The Woodlands uses advertising as part of its integrated marketing campaigns to elevate awareness of The Woodlands as a meeting and leisure travel destination for the purpose of increasing overnight hotel stays.

Agency Project

Project Costs: $100,000
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