Organization Budget Categories

• Under $500K
• $501 - $1 million
• $1 million and Over

Judging

An impartial panel of industry experts will select an overall winner in each awards category regardless of budget size.

Peer Recognition Awards

DMO/CVB staff will have the opportunity to vote for winners and runners up in each submission category in each budget size, except for DMO of the Year. This award will be presented to the overall vote recipient from the peer recognition voting regardless of budget size.

Only DMO/CVB Staff are allowed to vote via their official TACVB membership email (traditionally a work email). Any votes submitted with a non TACVB membership email will not be recognized.

Awards

Trophies will be awarded to all first-place winners and certificates will be awarded all runner ups.

Website Design & Effectiveness

• The entry should include descriptions of features such as mapping, search filters, user-personalization, etc. and the integration of a broad range of social media channels.
• Creative implementation of the destination’s brand-visually pleasing, unique, captures the spirit of the destination.
• Demonstrates technological innovation.
• Results should include the number of unique visitors, bounce rate, time on site and signals of intent to travel.

Leisure/Tourism Marketing Campaign

• Campaigns may be directed at niche markets or a general travel audience.
• Campaigns may also relate to special events, crisis management programs, or overall tourism promotion.
• The campaign must focus on a single, unified theme.
• Creative and innovative use of multiple digital marketing channels, including but not limited to website, digital ads, email marketing, social media, etc.
• If including a video link in your submission, please include video impressions, results, pick up, completion rate, and social media (if applicable).
• Overall campaign results should include: impressions, results, pick-up and social media (if applicable).

Community/Local Engagement Campaign

• Campaign supports the local community/residents.
• Campaigns may also relate to special events geared towards local audience.
• The campaign must focus on a single, unified theme.
• Creative and innovative use of multiple digital marketing channels, including but not limited to website, digital ads, email marketing, social media, etc.
• If including a video link in your submission, please include video impressions, results, pick up, completion rate, and social media (if applicable).
• Overall campaign results should include: impressions, results, pick-up, resident sentiment of the promotion and social media (if applicable).

Meetings & Events Promotion

• Campaign must be geared towards bringing a meeting/convention/sporting event to your town.
• The campaign must focus on a single, unified theme.
• Creative and innovative use of multiple digital marketing channels, including but not limited to website, digital ads, email marketing, social media, etc.
• If including a video link in your submission, please include video impressions, results, pick up, completion rate, and social media (if applicable).
• Overall campaign results should include: impressions, results, pick-up and social media (if applicable).

DMO of the Year

This category seeks to recognize a destination (of any size) that has made a significant impact within the travel industry this year. That could include but is not limited to significantly increasing tourist numbers, achieving substantial recognition across the industry or in the media, releasing a new successful campaign, hosting a significant event or a combination of many of these and more.

Entries must include:

• A description of the destination over the past year.
• An explanation for the rise in tourism. What changes helped make your DMO successful?
• Details of any campaign or strategy involved in boosting the destination’s reputation.
• Explain staff and community involvement, involvement with TACVB, culture of DMO, staff and board development, and key performance indicators.